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Md. Ashraf Harun
Md. Ashraf Harun
Associate Professor of Marketing
Verified email at du.ac.bd
Title
Cited by
Cited by
Year
Factors behind the adoption of green banking by Bangladeshi commercial banks.
F Ahmad, NM Zayed, MA Harun
ASA University Review 7 (2), 2013
942013
Customer hospitality: the case of fast food industry in Bangladesh
MA Harun, F Ahmed
World 3 (6), 2013
202013
The dimensions affecting the adoption of mobile banking in Bangladesh
SK Deb, MA Harun, MRU Bhuiyan
Journal of Banking and Financial Services 5 (1), 97-110, 2011
102011
Customers' choice of the bank during the Covid-19 pandemic: The moderating effect of different banks in Bangladesh
MA Harun
South Asian Journal of Marketing 4 (1), 33-50, 2023
72023
Outcome of Total Laryngectomy in Regional Hospitals of Bangladesh
MS Islam, MS Kabir, MAA Harun
Bangladesh Journal of Otorhinolaryngology 27 (2), 139-144, 2021
12021
E-commerce in Bangladesh: Adoption Scenario and Consumer’s Perception
MA Harun
Harun, MA and AA Choyti, 163-202, 2019
2019
Impact of Packaging on Consumer Buying Behaviour: A Study on Cosmetic Products
ZF Harun, M.A. and Moury
Journal of Business Studies 22 (02), 111-127, 2019
2019
Impact of Advertisement Expenditure on Profitability: Evidence from Banking Industry of Bangladesh
MA Harun, M Hasan
Journal of Banking and Financial Services 10 (1), pp. 91-103, 2018
2018
Towards an Agrammatic Grammatical Theory: Evidence from Research on Aphasic Patients
M Harun
Spectrum, 160-176, 2018
2018
Students' Coffee Shop Choice Behaviour: A Comparative Study on Starbucks Coffee
MA Harun
Harun, MA, 19-41, 2017
2017
Greencore Packaging Innovation: Effective Communication, Point of Difference Creation and Driving Trial
MA Harun
Dhaka University Journal of Business Studies 38 (3), 25-50, 2017
2017
Analyzing the Marketing Strategy of Soft Drinks in Bangladesh: A Study on RC (Partex Beverage)
MA Harun
Harun, Md. Ashraf and Kamal, Mohammad and Mustafi, Mohitul, Analyzing the …, 2013
2013
Impact of IMC Tools on Consumer Preference: A Case of Bangladesh Cement Industry
SK Deb, M Ashraf
Dhaka University Journal of Business Studies: A Journal of the Faculty of …, 2011
2011
Evolving to a New Dominant Logic in Building Brand Equity: A Case on Social Media Networks in Bangladesh
MA Harun, MR Hassan
ASHraf (2013),“
F Ahmad, NM Zayed, M Harun
Factors behind the Adoption of Green Banking by Bangladeshi Commercial Banks …, 0
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