Harikesh S Nair
Harikesh S Nair
Google, Stanford
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Advertising content and consumer engagement on social media: Evidence from Facebook
D Lee, K Hosanagar, HS Nair
Management Science 64 (11), 5105-5131, 2018
Asymmetric social interactions in physician prescription behavior: The role of opinion leaders
HS Nair, P Manchanda, T Bhatia
Journal of Marketing Research 47 (5), 883-895, 2010
Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games
H Nair
Quantitative Marketing and Economics 5, 239-292, 2007
Empirical analysis of indirect network effects in the market for personal digital assistants
H Nair, P Chintagunta, JP Dubé
Quantitative Marketing and Economics 2, 23-58, 2004
Modeling social interactions: Identification, empirical methods and policy implications
WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ...
Marketing letters 19, 287-304, 2008
Social ties and user-generated content: Evidence from an online social network
SK Shriver, HS Nair, R Hofstetter
Management Science 59 (6), 1425-1443, 2013
A structural model of sales-force compensation dynamics: Estimation and field implementation
S Misra, HS Nair
Quantitative Marketing and Economics 9, 211-257, 2011
The effect of social media marketing content on consumer engagement: Evidence from Facebook
D Lee, K Hosanagar, HS Nair
Stanford Graduate School of Business, 2014
Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing
PK Chintagunta, HS Nair
Marketing Science 30 (6), 977-996, 2011
Diffusion of new pharmaceutical drugs in developing and developed nations
R Desiraju, H Nair, P Chintagunta
International Journal of Research in Marketing 21 (4), 341-357, 2004
Repositioning dynamics and pricing strategy
PB Ellickson, S Misra, HS Nair
Journal of Marketing Research 49 (6), 750-772, 2012
Estimating causal installed-base effects: A bias-correction approach
S Narayanan, HS Nair
Journal of Marketing Research 50 (1), 70-94, 2013
Retail competition and the dynamics of demand for tied goods
WR Hartmann, HS Nair
Marketing Science 29 (2), 366-386, 2010
Accounting for primary and secondary demand effects with aggregate data
H Nair, JP Dubé, P Chintagunta
Marketing Science 24 (3), 444-460, 2005
Does advertising serve as a signal? Evidence from a field experiment in mobile search
NS Sahni, HS Nair
The Review of Economic Studies 87 (3), 1529-1564, 2020
Big data and marketing analytics in gaming: Combining empirical models and field experimentation
HS Nair, S Misra, WJ Hornbuckle IV, R Mishra, A Acharya
Marketing Science 36 (5), 699-725, 2017
Television ad-skipping, consumption complementarities and the consumer demand for advertising
AE Tuchman, HS Nair, PM Gardete
Quantitative Marketing and Economics 16 (2), 111-174, 2018
Sponsorship disclosure and consumer deception: Experimental evidence from native advertising in mobile search
NS Sahni, HS Nair
Marketing Science 39 (1), 5-32, 2020
Identifying causal marketing mix effects using a regression discontinuity design
W Hartmann, HS Nair, S Narayanan
Marketing Science 30 (6), 1079-1097, 2011
Native advertising, sponsorship disclosure and consumer deception: Evidence from mobile search-ad experiments
NS Sahni, H Nair
Sponsorship Disclosure and Consumer Deception: Evidence from Mobile Search …, 2016
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