| Impact of YouTube Tutorials in Skill Development among University Students of Lahore. M Iftikhar, S Riaz, Z Yousaf Pakistan Journal of Distance and Online Learning 5 (2), 125-138, 2019 | 34 | 2019 |
| Precautionary behavior toward dengue virus through public service advertisement: mediation of the individual’s attention, information surveillance, and elaboration SH Raza, M Iftikhar, B Mohamad, N Pembecioğlu, M Altaf Sage Open 10 (2), 2158244020929301, 2020 | 28 | 2020 |
| Citizen journalism practices during COVID-19 in spotlight: influence of user-generated contents about economic policies in perceiving government performance SH Raza, OC Emenyeonu, M Yousaf, M Iftikhar Information Discovery and Delivery 50 (2), 142-154, 2022 | 18 | 2022 |
| Revisiting uses and gratification theory: Mediation of interpersonal communication in linking visual communication through holly wood movies and media orientation of young girls A Zia, SH Raza, M Ifthikar Journal of the Punjab University Historic Society (JPUHS) 30 (1), 26-40, 2017 | 14 | 2017 |
| Construction of Female Identity in Pakistani Television Commercials (Nov2015-April2016): A Semiotic Analysis MIM Islam Pakistan Journal of Gender Studies 14 (ISSN: 2072-0394), pp. 81-110, 2017 | 12 | 2017 |
| An experimental evidence on eco-friendly advertisement appeals and intention to use bio-nanomaterial plastics: Institutional collectivism and performance orientation as moderators SH Raza, U Zaman, M Iftikhar, O Shafique International Journal of Environmental Research and Public Health 18 (2), 791, 2021 | 11 | 2021 |
| Television Commercials as a Tool of Education: The Usage and Impact of Smartphones among Millennials. A Zia, M Iftikhar Journal of Research & Reflections in Education (JRRE) 12 (2), 2018 | 8 | 2018 |
| Mediating role of individual's ethical belief in determining the influence of the mobile networks TV advertisements on moral behavior of youth in Pakistan A Zia, M Ifthikar, SH Raza Pakistan Vision 18 (2), 146-162, 2017 | 7 | 2017 |
| Visual metaphors in Pakistani television commercials: its role in shaping female consumer’s perceptions about brand image and its consumption S Batool, M Iftikhar, A Mashal Liberal Arts and Social Sciences International Journal (LASSIJ) 4 (2), 145-158, 2020 | 6 | 2020 |
| Gender Stereotype News in Context of the Ethnicity: Scale Development and Validation. SH Raza, L Zaheer, M Iftikhar Pakistan Journal of Psychological Research 34 (1), 2019 | 6 | 2019 |
| Role of Breast Cancer Awareness Advertising Educational Messages in Educating Women to Develop a Precautionary Behavior ZY Moneeba Iftikhar, Fakhra Aziz Sir Syed Journal of Education & Social Research 2 (2019 (July – Dec)), 66-80, 2019 | 5* | 2019 |
| The impact of climate change coverage on public adherence towards health threat: An empirical validation of the health belief model M Iftikhar, M Yousaf sjesr 4 (2), 402-413, 2021 | 4 | 2021 |
| Examining the Effects of Media-Generated Stereotypes on Receivers’ Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender SH Raza, U Zaman, M Iftikhar Information 12 (1), 35, 2021 | 4 | 2021 |
| Effect of the cultural gender role orientation on advertising intrusiveness and the moderating effect of self-referencing: An experimental study SH Raza, SM Awan, M Iftikhar Journal of the Research Society of Pakistan 55 (1), 2018 | 4 | 2018 |
| Role of Public Service Educational Messages in Educating People about the Perceived Risk of Hepatitis. M Iftikhar, MK Mughal Journal of Mass Communication Department, Dept of Mass Communication …, 2017 | 4 | 2017 |
| A Public Opinion about the Role of Pakistani Entertainment Channels in Accordance with the Ideology of Pakistan Moneeba Iftikhar, Dr AnjumZia, Syed Hassan Raza Journal of Pakistan Vision 19 (2), 72-82, 2018 | 3* | 2018 |
| Application of CMM Model: Mediation of Gratification Surveillance in Relationship between Cultivation Effects of Dramas and Adoption Behavior among Rural Women A Zia, M Ifthikar, SH Raza Journal of the Research Society of Pakistan 54 (2), 2017 | 3 | 2017 |
| Revisiting Television in Pakistan: A Case Study of Women Representation in Pakistani Television Drama “Zindagi Gulzar Hai S Riaz, M Iftikhar, S Aslam Jahan-e-Tahqeeq 4 (3), 539-550, 2021 | 2 | 2021 |
| Role of Pakistani Print Media in Promoting Clean and Green Pakistan Campaign M Iftikhar, U Iftikhar, M Mukhta Journal of Arts & Social Sciences 7 (2), 24-34, 2020 | 2 | 2020 |
| EXPLORING THE ROLE OF SOCIAL MEDIA IN DISSEMINATION OF AGRICULTURAL INFORMATION AND TECHNOLOGIES AMONG FARMERS IN PAKISTAN: A DIAGNOSTIC STUDY OF SAHIWAL DISTRICT FL Moneeba Iftikhar Journal of Agriculture 58 (2), 103-109, 2020 | 2* | 2020 |
Syed Hassan RazaAssociate Professor, School of Media and Communication an Studies, Taylor's UniversityVerified email at taylors.edu.my
