Caroline Wiertz
Caroline Wiertz
Bayes Business School (formerly Cass), City, University of London
Verified email at - Homepage
Cited by
Cited by
Managing brands in the social media environment
S Gensler, F Völckner, Y Liu-Thompkins, C Wiertz
Journal of interactive marketing 27 (4), 242-256, 2013
Social capital production in a virtual P3 community
C Mathwick, C Wiertz, K De Ruyter
Journal of consumer research 34 (6), 832-849, 2008
Beyond the call of duty: Why customers contribute to firm-hosted commercial online communities
C Wiertz, K de Ruyter
Organization studies 28 (3), 347-376, 2007
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
T Hennig-Thurau, C Wiertz, F Feldhaus
Journal of the Academy of Marketing Science 43, 375-394, 2015
Communal service delivery: How customers benefit from participation in firm-hosted virtual P3 communities
UM Dholakia, V Blazevic, C Wiertz, R Algesheimer
Journal of service research 12 (2), 208-226, 2009
Toward a theory of repeat purchase drivers for consumer services
M Paul, T Hennig-Thurau, DD Gremler, KP Gwinner, C Wiertz
Journal of the Academy of Marketing Science 37, 215-237, 2009
Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success
A Marchand, T Hennig-Thurau, C Wiertz
International Journal of Research in Marketing 34 (2), 336-354, 2017
Cooperating for service excellence in multichannel service systems: An empirical assessment
C Wiertz, K De Ruyter, C Keen, S Streukens
Journal of Business Research 57 (4), 424-436, 2004
GOSIP in cyberspace: Conceptualization and scale development for general online social interaction propensity
V Blazevic, C Wiertz, J Cotte, K De Ruyter, DI Keeling
Journal of Interactive Marketing 28 (2), 87-100, 2014
Exploring consumptive moments of value‐creating practice in online community
BJ Hartmann, C Wiertz, EJ Arnould
Psychology & Marketing 32 (3), 319-340, 2015
Advertising to early trend propagators: Evidence from Twitter
A Lambrecht, C Tucker, C Wiertz
Marketing Science 37 (2), 177-199, 2018
Online consumption communities: An introduction
NE Stokburger‐Sauer, C Wiertz
Psychology & Marketing 32 (3), 235-239, 2015
Predicted adoption rates of contact tracing app configurations-insights from a choice-based conjoint study with a representative sample of the UK population
C Wiertz, A Banerjee, OA Acar, A Ghosh
Available at SSRN 3589199, 2020
Blame it on Hollywood: The influence of films on Paris as product location
A Gkritzali, J Lampel, C Wiertz
Journal of business research 69 (7), 2363-2370, 2016
The impact of social media signals on supplier selection: insights from two experiments
A Banerjee, JM Ries, C Wiertz
International Journal of Operations & Production Management 40 (5), 531-552, 2020
A balancing act: Governance in a virtual P3 community
C Wiertz, C Mathwick, K Ruyter, B Dellaert
ACR North American Advances, 2010
The future of the business school: Finding hope in alternative pasts
A Spicer, Z Jaser, C Wiertz
Academy of Management Learning & Education 20 (3), 459-466, 2021
Adoption rates for contact tracing app configurations in Germany
F Buder, A Dieckmann, V Manewitsch, H Dietrich, C Wiertz, A Banerjee, ...
Nuremberg Institute for Market Decisions, 2020
Illuminating the dark: exploring the unintended consequences of digital marketing
C Wiertz, C Kittinger-Rosanelli
NIM Marketing Intelligence Review 13 (1), 10-17, 2021
Corona-Contact-Tracing-Apps: Zwischen Kooperationsbereitschaft und der Angst vor Big Brother
A Dieckmann, F Buder, V Manewitsch, H Dietrich, C Wiertz, A Banerjee, ...
Nürnberg Institut für Marktentscheidungen eV, 2020
The system can't perform the operation now. Try again later.
Articles 1–20