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Nadia Abou Nabout
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The return on quality improvements in search engine marketing
N Abou Nabout, B Skiera
Journal of Interactive Marketing 26 (3), 141-154, 2012
952012
Practice Prize Paper—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
B Skiera, N Abou Nabout
Marketing Science 32 (2), 213-220, 2013
702013
An analysis of the profitability of fee-based compensation plans for search engine marketing
N Abou Nabout, B Skiera, T Stepanchuk, E Gerstmeier
International Journal of Research in Marketing 29 (1), 68-80, 2012
622012
The risk of programmatic advertising: Effects of website quality on advertising effectiveness
E Shehu, N Abou Nabout, M Clement
International Journal of Research in Marketing 38 (3), 663-677, 2021
422021
Empirical generalizations in search engine advertising
N Abou Nabout, M Lilienthal, B Skiera
Journal of Retailing 90 (2), 206-216, 2014
392014
A novel approach for bidding on keywords in newly set-up search advertising campaigns
N Abou Nabout
European Journal of Marketing 49 (5/6), 668-691, 2015
282015
Context information can increase revenue in online display advertising auctions: Evidence from a policy change
S Ada, N Abou Nabout, EMD Feit
Journal of Marketing Research 59 (5), 1040-1058, 2022
19*2022
How much ad viewability is enough? the effect of display ad viewability on advertising effectiveness
C Uhl, NA Nabout, K Miller
arXiv preprint arXiv:2008.12132, 2020
92020
Overwhelming targeting options: Selecting audience segments for online advertising
I Ahmadi, N Abou Nabout, B Skiera, E Maleki, J Fladenhofer
International Journal of Research in Marketing, 2023
52023
An Analysis of the Profitability of Even Pacing in Real-Time Bidding
M Heise, N Abou Nabout, B Skiera
Work. Pap. Goethe Univ., 2016
32016
29 Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards
N Abou Nabout, S Ada
The Routledge Companion to Strategic Marketing, 449-465, 2020
2020
Optimal Search Engine Marketing
N Abou Nabout
2012
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Articles 1–12