| An exploratory study of factors influencing the college choice decision of undergraduate students in Malaysia SM Sidin, SR Hussin, HS Tan Asia Pacific Management Review 8 (3), 2003 | 142 | 2003 |
| Relationship between product factors, advertising, and purchase intention of halal cosmetic H SR, H Hashim, RN Yusof, NN Alias VOL. 21 (S) JUN. 2013, 85, 2013 | 98 | 2013 |
| Halal food supply chain knowledge and purchase intention FAM Yusoff, RNR Yusof, SR Hussin International Journal of Economics and Management 9 (1), 155-172, 2015 | 92 | 2015 |
| The effect of socio-demographic variables and travel characteristics on motivation of Muslim family tourists in Malaysia YA Aziz, SR Hussin, H Nezakati, RN Raja Yusof, H Hashim Journal of Islamic Marketing 9 (2), 222-239, 2018 | 57 | 2018 |
| Important determinant of consumers’ retail selection decision in Malaysia CAC Wel, SR Hussin, NA Omar, SM Nor World Review of Business Research 2 (2), 164-175, 2012 | 52 | 2012 |
| Exploring islamic retailer store attributes from consumers perspectives: An empirical investigation H Hashim, SR Hussin, NN Zainal International Journal of Economics and Management 8 (S1), 117-136, 2014 | 46 | 2014 |
| Factors influencing Malaysian consumers' intention to use Quick Response (QR) mobile payment MH Ibrahim, SR Hussin, SH Hussin Jurnal Pengurusan 57, 22-37, 2019 | 37 | 2019 |
| Attributes of senior-friendly tourism destinations for current and future senior tourists: An importance-performance analysis approach SL Liew, SR Hussin, NH Abdullah SAGE Open 11 (1), 2158244021998658, 2021 | 35 | 2021 |
| Consumers' knowledge and perception towards Melicope ptelefolia (Daun Tenggek Burung): A preliminary qualitative study AMS Karim, SS Nasouddin, M Othman, MN Adzahan, SR Hussin International Food Research Journal 18 (4), 1481, 2011 | 31 | 2011 |
| Credit card holders in Malaysia: Customer characteristics and credit card usage SR Hussin, S Kassim, N Jamal International Journal of Economics and Management 7 (1), 108-122, 2013 | 26 | 2013 |
| Marketing analysis of the higher education service sector in Malaysia: consumer perspective SR Hussin, TH Soon, SM Sidin Service Quality Assessment and Improvement. Imagepac Print (M) Sdn. Bhd, 36-49, 2000 | 23 | 2000 |
| Essential quality attributes in fresh produce purchase by Malaysian consumers SR Hussin, WF Yee, J Bojei Journal of Agribusiness Marketing 3 (December), 1-19, 2010 | 20 | 2010 |
| Effect of marketing innovation on performance of small and medium enterprises in Nigeria UG Adamu, SR Hussin, NA Ismail International Journal of Innovation, Creativity and Change 11 (12), 353-370, 2020 | 19 | 2020 |
| Beyond rational choice theory: multifaceted determinants of participation in palm oil sustainable certification amongst smallholders in Malaysia AR Ahmad Rizal, S Md Nordin, SH Hussin, SR Hussin Frontiers in Sustainable Food Systems 5, 638296, 2021 | 18 | 2021 |
| Why not travel to Malaysia? Perspectives of future senior tourists toward senior-friendly destination attributes L Sien Leong, SR Hussin, NH Abdullah Journal of Quality Assurance in Hospitality & Tourism 24 (1), 75-100, 2023 | 11 | 2023 |
| Loneliness, coping strategies and perceived social support among students of public universities in Malaysia during the COVID-19 MCO SH Hussin, AIA Daud, M Taibi, SR Hussin International Journal of Business and Society 22 (3), 1402-1419, 2021 | 11 | 2021 |
| Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers NH Kamarulzaman, NH Khairuddin, H Hashim, SR Hussin Journal of Agribusiness in Developing and Emerging Economies 13 (2), 211-228, 2023 | 10 | 2023 |
| Direction for future research in eWOM: Issues of credibility, format and impact SA Khan, SR Hussin, AB Abdul Hamid International Journal of Economic Research 15 (2), 329-341, 2018 | 10 | 2018 |
| Abd. Aziz, Y., & Nezakati, H.(2015). Special Needs of Muslim Family Tourists Across The Family Life Cycle: Stakeholders’ Perspectives F Osman, S Hussin, RNR Yusof, H Hashim Australian Journal of Basic and Applied Sciences 9 (3), 108-112, 0 | 9 | |
| Halal food supply chain knowledge and purchase intention AMY Fara, NRY Raja, SR Hussin International Journal of Economics and Management 9, 155-172, 2015 | 8 | 2015 |
Haslinda HashimAssociate Professor,School of Business & Economics, Universiti Putra MalaysiaVerified email at upm.edu.my
