Timothy R. Bohling
Timothy R. Bohling
Professor of Marketing, Mendoza College of Business
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Cited by
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CRM implementation: Effectiveness issues and insights
T Bohling, D Bowman, S LaValle, V Mittal, D Narayandas, G Ramani, ...
Journal of Service research 9 (2), 184-194, 2006
Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing
V Kumar, TR Bohling, RN Ladda
Industrial Marketing Management 32 (8), 667-676, 2003
Customer lifetime value approaches and best practice applications
V Kumar, G Ramani, T Bohling
Journal of interactive Marketing 18 (3), 60-72, 2004
Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM
V Kumar, R Venkatesan, T Bohling, D Beckmann
Marketing science 27 (4), 585-599, 2008
Optimal customer relationship management using Bayesian decision theory: An application for customer selection
R Venkatesan, V Kumar, T Bohling
Journal of marketing research 44 (4), 579-594, 2007
Predicting purchase timing, product choice, and purchase amount for a firm's adoption of a radically innovative information technology: An analysis of cloud computing services
TR Bohling, V Kumar, R Shah
Service Science 5 (2), 102-123, 2013
The Power of CLV: Managing Customer Lifetime Value at IBM
R Venkatesan, T Bohling, D Beckmann
Marketing Science 27 (4), 585-99, 2008
Six Steps to Better Decision Models.
V Kumar, T Bohling
Marketing Research 14 (2), 2002
Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
N Umashankar, D Grewal, A Guha, TR Bohling
Journal of Marketing Research 61 (2), 307-329, 2024
Predicting purchase timing, brand choice and purchase amount of firm adoption of radically innovative information technology: A business to business empirical analysis
TR Bohling
Elevating an institution’s reputation with a meaningfully distinct brand narrative
TR Bohling, S Sender
Journal of Education Advancement & Marketing 6 (4), 311-324, 2022
Marketing research: applications
V Kumar, RP Leone, T Bohling, WJ Reinartz, S Sriram, JN Sheth
(No Title), 2012
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