| Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach P Jayaswal, B Parida European Journal of Marketing, 2023 | 12 | 2023 |
| The role of augmented reality in redefining e-tailing: A review and research agenda P Jayaswal, B Parida Journal of Business Research 160, 113765, 2023 | 10 | 2023 |
| Impact of Advergames on Children. 6, P JAYASWAL, N MALATI International journal of innovative research and development 6, 88-92, 2017 | 5 | 2017 |
| Critical success factors affecting E-learning quality for management students in Delhi-NCR P Jayaswal Research Journal of Humanities and Social Sciences 10 (2), 346-350, 2019 | 2 | 2019 |
| Exploring User Acceptance and Intention Towards App Based Cab Aggregators using Integrated TAM and TPB Model P Jayaswal, N Malati Dias Technology Review 17 (1), 2020 | 1 | 2020 |
| Netflix in India:Navigating Unfamiliar Waters IIM Ahmedabad Case Centre https://cases.iima.ac.in/index.php/netflix-in …, 2023 | | 2023 |
| Analysing Millennial Procrastination in Online Assessment Using Analytics P Jayaswal, D Rawat International Journal of Knowledge-Based Organizations (IJKBO) 10 (3), 41-54, 2020 | | 2020 |
| Application of Linear Programming in Optimising Student Outreach for Coaching Institutes Operating in Delhi NCR P Jayaswal, D Rawat Research Journal of Humanities and Social Sciences 10 (3), 960-966, 2019 | | 2019 |
| Sustainable Move of the Millennial: Key factors Influencing Attitude & Behavior of Millennials towards Green Marketing Practices P JAYASWAL Integrating Indian Values and Business Ethics for Sustainable Business …, 2018 | | 2018 |
| Tech-Transformation of the Retail Space: Targeting the Phygital generation P JAYASWAL National Conference on Business Transformation through Green, Growth …, 2018 | | 2018 |
| Employee Perception towards Techno Vivekananda Journal of Research P Jayaswal Stress 7 (1), 131-139, 2018 | | 2018 |
| INTERNATIONAL MARKETING: WITHING AND BEYOND VISEGRAD BORDERS P Jayaswal Delhi Business Review 16 (2), 107, 2015 | | 2015 |
| Cause-related marketing: A preliminary study on CRM initiatives in India Pragya Jayaswal D Rohini | | |
