| Halal Malaysia Logo or Brand: The Hidden Gap WRBW Ismail, M Othman, RA Rahman, NH Kamarulzaman, SA Rahman Procedia Economics and Finance 37, 254-261, 2016 | 66 | 2016 |
| Adolescent's strategies and reverse influence in family food decision making. M Othman, HC Boo, WI Wan Rusni International Food Research Journal 20 (1), 2013 | 13 | 2013 |
| Consumer Purchase Intention toward Online Food Delivery Service: The Implication for Future Research SAA Tarmazi, WRW Ismail, NASN Azmin, ARA Bakar Malaysian Journal of Social Sciences and Humanities (MJSSH) 6 (9), 347-354, 2021 | 11 | 2021 |
| Is sharing really caring? “Is sharing really caring?”: The impact of eWoM on halal tolerance among Malay Muslim consumers WR Wan Ismail, M Othman, RA Rahman, NH Kamarulzaman, ... Journal of Islamic Marketing 10 (2), 394-409, 2019 | 11 | 2019 |
| International tourist shopping styles in Kuala Lumpur A Azmi, AL Buliah, WRW Ismail Proceedings of the 2nd International Social Science Conference 2016, 2016 | 11 | 2016 |
| Halal Malaysia brand equity mishap: False recognition of brand mere recognition using mixed method approach I Wan Ismail, W, M Othman, N Md Nor, F Badiuzaman, A, ... Journal of Islamic Marketing, 2020 | 8 | 2020 |
| Halal Issues in Pastry and Bakery Products: The Halal Gatekeepers of Bakery Ingredients H Wan Ismail, W. R., Ramli, R. A., Mohd Zain, Z., Abdullah, H., Zulkifli, A ... Esteem Journal of Social Sciences and Humanities 4 (Special Issue – PitCH …, 2020 | 7 | 2020 |
| Understanding the challenges faced by hospitality managers during COVID-19 pandemic in Malaysia NHC Ahmat, S Rahamat, WRW Ismail, RA Ramli, A Baiomy Environment-Behaviour Proceedings Journal 7 (19), 183-188, 2022 | 3 | 2022 |
| Measuring the factor affecting hotel online reservation: a structural equation modelling approach FA Radzi, WR Ismail, N Nor Md, MS Zahari, HF Ngelambong, SM Radzi World Applied Sciences Journal 35 (35), 127-132, 2017 | 3 | 2017 |
| TVET Graduates as a Feeder for Hospitality Workforce Bubble: A disruption in culinary workforce supply chain NH Mazlan, WRW Ismail, NA Shabudin, EMA Russlin Environment-Behaviour Proceedings Journal 8 (SI15), 181-187, 2023 | | 2023 |
| Halal Malaysia Brand Image: Analyzing the impact of negative publicities using implicit and explicit measure WRW Ismail, NH Mazlan, N Rahim, ARA Bakar Environment-Behaviour Proceedings Journal 8 (SI14), 97-104, 2023 | | 2023 |
| Consumer Purchase Intention Toward Instant Noodles A Mohammed, WR Wan Ismail, N Hashim, NH Mazlan International Journal of Accounting, Finance and Business 7 (41), 186-197, 2022 | | 2022 |
| Conflicting Semiotic and Halal Cue Signal for Halal Malaysia Brand Equity WR Wan Ismail, M Othman, RA Rahman, NH Kamarulzaman, ... Proceedings of the 3rd International Halal Conference (INHAC 2016), 119-129, 2018 | | 2018 |
| The Antecedents of Halal Malaysia Brand Equity based on Consumers Tolerance on Product Cue Attributes AR 5. Wan Rusni, W. I., Mohhidin, O., Russly, A.R., Nitty Hirawaty, K., and ... The Antecedents of Halal Malaysia Brand Equity based on Consumers Tolerance …, 2014 | | 2014 |
| Influence of Adolescents in Family Food Decision Making in Klang Valley, Malaysia WRW Ismail Universiti Putra Malaysia, 2012 | | 2012 |
