| The impact of User–Generated Content (UGC) on product reviews towards online purchasing–A conceptual framework AZ Bahtar, M Muda Procedia Economics and Finance 37, 337-342, 2016 | 269 | 2016 |
| Online purchase behavior of generation Y in Malaysia M Muda, R Mohd, S Hassan Procedia Economics and Finance 37, 292-298, 2016 | 211 | 2016 |
| Celebrity entrepreneur endorsement and advertising effectiveness M Muda, R Musa, RN Mohamed, H Borhan Procedia-Social and Behavioral Sciences 130, 11-20, 2014 | 193 | 2014 |
| Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention M Muda, MI Hamzah Journal of Research in Interactive Marketing 15 (3), 441-459, 2021 | 138 | 2021 |
| A study of Malaysian customers purchase motivation of halal cosmetics retail products: Examining theory of consumption value and customer satisfaction BL Yeo, RHN Mohamed, M Muda Procedia Economics and Finance 37, 176-182, 2016 | 123 | 2016 |
| Breaking through the clutter in media environment: how do celebrities help? M Muda, R Musa, L Putit Procedia-social and behavioral sciences 42, 374-382, 2012 | 86 | 2012 |
| Celebrity endorsement in advertising: A double-edged sword M Muda, R Musa, L Putit Journal of Asian behavioural studies 2 (3), 21-32, 2017 | 57 | 2017 |
| The antecedents of brand experience within the national automotive industry WNM Nadzri, R Musa, M Muda, F Hassan Procedia Economics and Finance 37, 317-323, 2016 | 46 | 2016 |
| The important role of self-efficacy in determining entrepreneurial orientations of Malay small scale entrepreneurs in Malaysia R Mohd, BH Kamaruddin, S Hassan, M Muda, KK Yahya International Journal of Management Studies 21 (1), 61-82, 2014 | 39 | 2014 |
| Linking ‘Halal’friendly hotel attributes and customer satisfaction: The Islamic tourism sector L Putit, M Muda, AN Mahmood, NZA Taufek, N Wahib Journal of Emerging Economies and Islamic Research 4 (4), 43-53, 2016 | 31 | 2016 |
| Determinants of attitude toward celebrity-endorsed advertisements: A conceptual model M Muda, R Musa, L Putit 2010 International Conference on Science and Social Research (CSSR 2010 …, 2010 | 24 | 2010 |
| Reconceptualisation of customer experience quality (CXQ) measurement scale NM Rais, R Musa, M Muda Procedia Economics and Finance 37, 299-303, 2016 | 21 | 2016 |
| Conceptualization of immersive brand experience (IBX) measurement scale of emotion R Othman, R Musa, M Muda, RN Mohamed Procedia Economics and Finance 37, 208-213, 2016 | 17 | 2016 |
| The relationship between customer brand engagement and brand loyalty for local car brands in Malaysia NA Zaidun, M Muda, NH Hashim International Journal of Academic Research in Business and Social Sciences …, 2021 | 12 | 2021 |
| The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: A conceptual review NA Zaidun, M Muda, NH Hashim Advances in Business Research International Journal 6 (1), 59-69, 2020 | 12 | 2020 |
| Retail halal control points–which control process can be applied digitally? A ZAINUDDIN, SI RIDZWAN, SB RIDZWAN, M MUDA Romanian Journal of Information Technology & Automatic Control/Revista …, 2021 | 7 | 2021 |
| The influence of perceived celebrity endorser credibility on urban women's responses to skincare product advertisement M Muda, R Musa, RN Mohamed, H Hamzah 2011 IEEE Colloquium on Humanities, Science and Engineering, 620-625, 2011 | 7 | 2011 |
| Malay owner managers of SMEs: the typology R Mohd, BH Kamaruddin, M Muda, S Hassan, KK Yahya Procedia Economics and Finance 37, 86-92, 2016 | 5 | 2016 |
| Strengthening of Islamic quality management practices through culture of perfection (itqan) and the value of courtesy (ihsan) toward the business performance of Muslim entrepreneur WAW Ab Aziz, SB Mohamed, Z Ibrahim, MS Muda, AH Abdullah Advances in Natural and Applied Sciences 8 (4), 237-244, 2014 | 5 | 2014 |
| Effects of brand experience antecedents on brand experience and resonance: Empirical evidence from the favorite fast food brands RN Mohamed, R Musa, M Muda, H Hamzah 2011 IEEE Colloquium on Humanities, Science and Engineering, 739-744, 2011 | 5 | 2011 |
