Professore di Management UniversitÓ del Salento
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Online branding strategy for wine tourism competitiveness
P Scorrano, M Fait, A Maizza, D Vrontis
International Journal of Wine Business Research 31 (2), 130-150, 2019
Family businesses, corporate social responsibility, and websites: The strategies of Italian wine firms in talking to stakeholders
L Iaia, D Vrontis, A Maizza, M Fait, P Scorrano, F Cavallo
British Food Journal 121 (7), 1442-1466, 2019
How knowledge sharing culture can become a facilitator of the sustainable development in the agrifood sector
A Maizza, M Fait, P Scorrano, A Iazzi
Sustainability 11 (4), 952, 2019
Origin based agro-food products: how to communicate their experiential value online?
L Iaia, A Maizza, M Fait, P Scorrano
British Food Journal 118 (8), 1845-1856, 2016
Wine tourism and enhanced value: a comparison between Italian successful destinations
A Maizza, P Rosato
Proceedings of the 4th International Conference of the Academy of Wineá…, 2008
Stakeholder engagement in the hospitality industry: an analysis of communication in SMEs and large hotels
D Vrontis, A Iazzi, A Maizza, F Cavallo
Journal of Hospitality & Tourism Research 46 (5), 923-945, 2022
Old, new and third wine regions: a consumer perspective
A Maizza, M Fait, P Scorrano, D Vrontis
World Review of Entrepreneurship, Management and Sustainable Development 13á…, 2017
Impresa, territorio, competitivitÓ: riflessioni e prospettive di ricerca (Firm, territory, competitiveness: research reflections and perspectives)
A Maizza
Sinergie Italian Journal of Management 31 (Jan-Apr), 11-21, 2013
The role of corporate board and auditors in tax planning: evidence from Italy
A Iazzi, A Vacca, A Maizza, F Schiavone
Management Research Review 46 (3), 321-339, 2023
La gestione d’impresa tra vitalitÓ e rischio di crisi
A Maizza
Cacucci 1, 1-318, 2006
Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio
L Iaia, M Fait, F Cavallo, P Scorrano, A Maizza
Atti del XXVI Convegno annuale di Sinergie, 2014
Web communication e Experiential concept store per i tipici dell’agroalimentare
A Maizza, P Scorrano, L Iaia, F Cavallo
X Annual Conference Proceedings of SocietÓ Italiana di Marketing “Smart lifeá…, 2013
Marca e comunicazione nella gestione delle imprese dell’abbigliamento
A Maizza
Cacucci, 2000
The relationship between unstructured information and marketing knowledge: an experiment in the US wine market
P Scorrano, M Fait, A Maizza
International Journal of Management Practice 8 (3), 232-246, 2015
Web communication e destinazioni enoturistiche: un modello di comunicazione
A Maizza, F Cavallo, L Iaia
13 th International Conference Marketing Trends, 1-12, 2014
Il ruolo del web 2.0 per lo sviluppo sostenibile e la competitivitÓ dei prodotti agroalimentari tipici
P Scorrano, A Maizza, P Rosato, S Gravili
Lo svilupo sostenibile. Lo sviluppo sostenibile. Ambiente, risorseá…, 2013
Sustainability disclosure through virtual community: the case of the wine sector
M Fait, D Vrontis, A Maizza, F Cavallo
British Food Journal 122 (8), 2513-2530, 2020
International marketing strategies for the Italian agro-food districts
A Maizza, A Iazzi
Atti del 10TH International Marketing Trends Conference, 1-42, 2011
I distretti agroalimentari nel contesto globale
A Maizza
Un’analisi nel territorio pugliese, 2010
Il ruolo della distribuzione moderna per la definizione di un sistema del tipico
A Maizza, A Iazzi, S Santovito
(a cura di) Elementi di Marketing. I fondamenti della disciplina. Casi diá…, 2003
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