| Buying behaviour of consumers for food products in an emerging economy J Ali, S Kapoor, J Moorthy British Food Journal 112 (2), 109-124, 2010 | 374 | 2010 |
| Cross-national logo evaluation analysis: An individual-level approach R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ... Marketing science 28 (5), 968-985, 2009 | 197 | 2009 |
| Big Data: Prospects and Challenges J Moorthy, R Lahiri, N Biswas, D Sanyal, J Ranjan, K Nanath, P Ghosh VIKALPA: The Journal for Decision Makers 40 (1), 74 - 96, 2015 | 143 | 2015 |
| Application of data mining techniques for customer lifetime value parameters: a review H Aeron, A Kumar, M Janakiraman International Journal of Business Information Systems 6 (4), 514-529, 2010 | 37 | 2010 |
| A metric for customer lifetime value of credit card customers H Aeron, T Bhaskar, R Sundararajan, A Kumar, J Moorthy Journal of Database Marketing & Customer Strategy Management 15, 153-168, 2008 | 32 | 2008 |
| Data mining framework for customer lifetime value-based segmentation H Aeron, A Kumar, J Moorthy Journal of Database Marketing & Customer Strategy Management 19, 17-30, 2012 | 29 | 2012 |
| Marketing mix in the context of library & information products & services M Janakiraman DESIDOC Journal of Library & Information Technology 18 (3), 1998 | 22 | 1998 |
| Struggling to make ends meet: can consumer financial behaviors improve? LK Meneau, J Moorthy International Journal of Bank Marketing 40 (2), 263-296, 2022 | 13 | 2022 |
| India: opportunities and challenges of demographic transition SP Antony, PC Purwar, N Kinra, J Moorthy The silver market phenomenon: Marketing and innovation in the aging society …, 2011 | 8 | 2011 |
| Big data and consumer privacy J Moorthy, P Ghosh VIKALPA, The Journal for Decision Makers 40 (1), 74-96, 2015 | 7 | 2015 |
| Corporate environmental management: Imperatives for India M Janakiraman, PD Jose International Workshop on Corporate Environmental Management: Striving …, 2007 | 6 | 2007 |
| Cognizant Technology Solutions: Growth and transformation of its data warehousing and business intelligence division A Kumar, M Janakiraman Journal of Information Technology Case and Application Research 10 (3), 56-83, 2008 | 5 | 2008 |
| Big Data and Consumer Privacy G Pulak, M Janakiraman VIKALPA The Journal for Decision Makers 40 (1), 92 - 95, 2015 | 4* | 2015 |
| Co-creating aftermarket value in the digital era: Managing transformative customer relationships through stakeholder engagement J Moorthy, A Parvatiyar Customer Centric Support Services in the Digital Age: The Next Frontier of …, 2023 | 3 | 2023 |
| Where the twain shall meet? A study of best practices to resolve retailer–supplier acrimony in post-audit recovery of trade promotion dollars ND Atul Parvatiyar, Janakiraman Moorthy Journal of Marketing Channels, 1-19, 2020 | 1* | 2020 |
| India: Emerging opportunities in a market in transition SP Antony, PC Purwar, N Kinra, J Moorthy The Silver Market Phenomenon: Business Opportunities in an Era of …, 2008 | 1 | 2008 |
| Bajaj Auto Limited: Reincarnating the Chetak Brand J Moorthy ijicases 7 (1), 161-178, 2023 | | 2023 |
| Genetic Algorithm Technique for Profitability Based Segmentation. H Aeron, R Sundararajan, T Bhaskar, A Kumar, M Janakiraman DMIN, 583-589, 2008 | | 2008 |
| Transforming India Post: Crossing the Crossroads M Janakiraman Metamorphosis 5 (1), 69-106, 2006 | | 2006 |
| Developing Effective Logos in Emerging Market: A Comparative Analysis of Indian and American Consumer Markets J Moorthy Marketing Paradigms for Emerging Economies, 200, 2005 | | 2005 |
Prof Ashwani KumarProfessor, Business Analytics and Information Systems, IIM LucknowVerified email at iiml.ac.in
