Applying the theory of reasoned action to examine consumers' attitude and willingness to purchase organic foods S Kumar, K Gupta, A Kumar, A Singh, RK Singh International Journal of Consumer Studies 47 (1), 118-135 [ABDC-A (IF: 7.096 …, 2022 | 17 | 2022 |
INDIA’S AGRICULTURAL FOOD PROCESSING AND INDUSTRY SPECIFIC TRADE PATTERN WITH EU AND ASEAN MSSR Shikha Singh, Sachin Kumar, Vishal Dagar Int. J. Agricult. Stat. Sci. 17 (1), 39-51, 2021 | 17 | 2021 |
What drives students to adopt m-learning apps? The role of e-WOM in signalling theory perspective S Kumar, S B. Behaviour & Information Technology, 1-18 [ABDC-A, Q1, SSCI, Scopus], 2022 | 11 | 2022 |
Impact of brand ambassadors on purchase behavior of rural youth and identifying the requisites of a rural brand ambassador-a case study of Haryana M Nain, S Kumar Paper presented and published in paper presented and published in IIM …, 2009 | 9 | 2009 |
Consumer engagement in digital entertainment: a systematic review S Kumar Digital Entertainment: The Next Evolution in Service Sector, 1-22, 2021 | 7 | 2021 |
A study on current status of green marketing in North India B Singh, S Kumar Pacific Business Review International 7 (11), 16-23, 2015 | 6 | 2015 |
Studies on engineering properties of different varieties of tomatoes S Arora, S Kumar Journal of Agriculture 86 (12), 58-60, 2005 | 5 | 2005 |
Status of Deceptive Advertising Practices in India: 2015–2017 S Kumar IIMS Journal of Management Science 10 (1and2), 64-81, 2019 | 4 | 2019 |
Isolation and characterization of plant growth promoting Burkholderia spp M Sivaji, R Vinoth, P Tamilkumar, SS Kumar, A Chandrasekar, M Syamala International Journal of Plant Protection 9 (1), 223-229, 2016 | 3 | 2016 |
Investigating the impact of online service convenience on customer engagement, attitude and intention to use food delivery apps V Vandana, S Kumar, V Kumar, P Goyal International Journal on Food System Dynamics 14 (3), 331-344, 2023 | 2 | 2023 |
Cultural diversity in tourism: a bibliometric analysis of 33 years (1988–2021) S Kumar, P Goyal, V Kumar, Vandana Exploring the Latest Trends in Management Literature, 147-168, 2022 | 2 | 2022 |
Marketing Political Branding Digitally: How Social Media is Marketing Political Campaigns in India S Kumar Marketing to Centennials in Digital World 58, 2019 | 2 | 2019 |
Taking flight with food: Investigating the determinants of user acceptance towards drone-based food delivery services in India DV S Kumar, B Singh, V Kumar, R Chaudhuri, S Chatterjee British Food Journal, 2024 | 1 | 2024 |
Bibliometric Analysis on Women’s Leadership Aspiration (2001: 2021) SAS Kumar The journal of contemporary issues in business and government 29 (2), 170-193, 2023 | 1 | 2023 |
Effect of osmo-solar dehydration of grapes on the quality of raisins S Arora, S Kumar International Journal of Tropical Agriculture 17 (1/4), 199-202, 1999 | 1 | 1999 |
Optimizing the digital transformation capability for enhancing economic sustainability of entrepreneurial venture: The moderating role of entrepreneurial orientation MM V Kumar, S Kumar, S Chatterjee IEEE Transactions on Engineering Management, 10.1109/TEM.2024.3387540, 2024 | | 2024 |
A study on big data analytics and innovation: From technological and business cycle perspectives LJ U Sivarajah, S Kumar, V Kumar, S Chatterjee Technological Forecasting & Social Change, Forthcoming, 2024 | | 2024 |
Impact of Online Service Convenience on Adoption of Electronic Information Resources S Kumar, V Kumar, M Vandana, D Batra International Journal of Information Science and Management (IJISM) 21 (4 …, 2023 | | 2023 |
What resists millennials to adopt hotel booking apps? An empirical analysis based on extended innovation resistance theory S Kumar, N Dhiman, H Kanojia, R Joshi foresight, 2023 | | 2023 |
Employee’s Intentions to Use HR Analytics: Technology Acceptance Model with Job Relevance and Self-Efficacy N Dhiman, S Kumar, T Nagpal Vision, 09722629231183540, 2023 | | 2023 |