Yioula Melanthiou
Yioula Melanthiou
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Cited by
Cited by
Social media: Marketing public relations’ new best friend
I Papasolomou, Y Melanthiou
Journal of promotion management 18 (3), 319-328, 2012
A contemporary higher education student-choice model for developed countries
D Vrontis, A Thrassou, Y Melanthiou
Journal of Business Research 60 (9), 979-989, 2007
The use of social network sites as an e-recruitment tool
Y Melanthiou, F Pavlou, E Constantinou
Journal of Transnational Management 20 (1), 31-49, 2015
Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France
H Chebbi, D Yahiaoui, M Sellami, I Papasolomou, Y Melanthiou
Journal of Business Research 119, 209-217, 2020
The influence of online and offline brand trust on consumer buying intention
C Nosi, T Pucci, Y Melanthiou, L Zanni
EuroMed Journal of Business 17 (4), 550-567, 2021
Corporate reputation through strategic corporate social responsibility: Insights from service industry companies
M Komodromos, Y Melanthiou
Journal of Promotion Management 20 (4), 470-480, 2014
The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
I Papasolomou, Y Melanthiou, A Tsamouridis
Journal of Marketing Communications 29 (2), 191-209, 2023
The celebrity chef phenomenon: a (reflective) commentary
A Zopiatis, Y Melanthiou
International Journal of Contemporary Hospitality Management 31 (2), 538-556, 2019
Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in Cyprus
D Vrontis, D Ktoridou, Y Melanthiou
Journal of Website Promotion 2 (3-4), 125-139, 2008
Hello Brand, let’s take a selfie
N Uzunboylu, Y Melanthiou, I Papasolomou
Qualitative Market Research: An International Journal 23 (1), 109-121, 2020
Managing founder-based brand identity during succession
E Casprini, Y Melanthiou, T Pucci, L Zanni
Journal of Brand Management, 1-14, 2020
Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products
A Iazzi, D Vrontis, O Trio, Y Melanthiou
Journal of Transnational Management 21 (2), 84-98, 2016
The practicable aspect of the omni-channel retailing strategy and its impact on customer loyalty
T Christoforou, Y Melanthiou
The Synergy of Business Theory and Practice: Advancing the Practical …, 2019
A value-based transcription of student choices into higher education branding practices
Y Melanthiou, A Thrassou, D Vrontis
Global Business and Economics Review 19 (2), 121-136, 2017
The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population
S Teerakapibal, Y Melanthiou
British Food Journal 122 (1), 272-290, 2020
Retailer loyalty in the online context: The influence of transactional and relational experiences assessment
AN Giovanis, Y Melanthiou
Journal of Customer Behaviour 16 (1), 35-59, 2017
Social media uptake in Cyprus-or is it just a new fad?
Y Melanthiou, I Papasolomou, M Komodromos
International Journal of Technology Marketing 10 (3), 312-325, 2015
Internal CSR practices within the SME sector in Cyprus from the employees' perspective-challenges and prospects
I Papasolomou, H Kountouros, Y Melanthiou
Global Business and Economics Review 20 (5-6), 634-649, 2018
Is tourism and hospitality education supporting sustainability?
G Berjozkina, Y Melanthiou
Worldwide Hospitality and Tourism Themes 13 (6), 744-753, 2021
Integrating open educational resources to foster serious games and gamification design principles
AI Kokkinaki, A Christoforos, Y Melanthiou
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