| Statistical power and structural equation models in business research S McQuitty Journal of Business Research 57 (2), 175-183, 2004 | 732 | 2004 |
| Service providers and customers: social exchange theory and service loyalty JJ Sierra, S McQuitty Journal of Services marketing 19 (6), 392-400, 2005 | 466 | 2005 |
| Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models W Ritz, M Wolf, S McQuitty Journal of Research in Interactive Marketing, 2019 | 435 | 2019 |
| Attitudes and emotions as determinants of nostalgia purchases: An application of social identity theory JJ Sierra, S McQuitty Journal of Marketing Theory and Practice 15 (2), 99-112, 2007 | 423 | 2007 |
| Systematically varying consumer satisfaction and its implications for product choice S McQuitty, A Finn, JB Wiley Academy of marketing science Review 10 (1), 231-254, 2000 | 381 | 2000 |
| Understanding the do-it-yourself consumer: DIY motivations and outcomes M Wolf, S McQuitty AMS review 1 (3-4), 154-170, 2011 | 373 | 2011 |
| Emotional information management and responses to emotional appeals HA Taute, S McQuitty, EP Sautter Journal of Advertising 40 (3), 31-44, 2011 | 155 | 2011 |
| A model of consumer financial numeracy BA Huhmann, S McQuitty International Journal of Bank Marketing 27 (4), 270-293, 2009 | 142 | 2009 |
| Components of candidate images: Statistical analysis of the issue‐persona dichotomy in the presidential campaign of 1996 KL Hacker, WR Zakahi, MJ Giles, S McQuitty Communications Monographs 67 (3), 227-238, 2000 | 115 | 2000 |
| Exchange-specific self-disclosure, social self-disclosure, and personal selling RS Jacobs, MR Hyman, S McQuitty Journal of Marketing Theory and Practice 9 (1), 48-62, 2001 | 104 | 2001 |
| Circumventing traditional markets: An empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors M Wolf, S McQuitty Journal of Marketing Theory and Practice 21 (2), 195-210, 2013 | 87 | 2013 |
| Exploring determinants and effects of shared responsibility in service exchanges JJ Sierra, RS Heiser, S McQuitty Journal of Marketing Theory and Practice 17 (2), 111-128, 2009 | 82 | 2009 |
| Structural equation modeling: A practical introduction S McQuitty, M Wolf Journal of African Business 14 (1), 58-69, 2013 | 81 | 2013 |
| Feeling good! Doing good! An exploratory look at the impulsive purchase of the social good H Taute, S McQuitty Journal of Marketing Theory and Practice 12 (2), 16-27, 2004 | 81 | 2004 |
| Selling home entertainment on the Internet: an overview of a dynamic marketplace S McQuitty, RT Peterson Journal of Consumer Marketing 17 (3), 233-248, 2000 | 73 | 2000 |
| Residents' acceptance and use of a mega-multi-mall: West Edmonton Mall evidence A Finn, S McQuitty, J Rigby International Journal of Research in Marketing 11 (2), 127-144, 1994 | 70 | 1994 |
| MARKET ORIENTATION AND PROFESSIONALISM IN HIGHER EDUCATION. GM Hampton, M Wolf, PA Albinsson, S McQuitty Academy of Educational Leadership Journal 13 (1), 2009 | 57 | 2009 |
| Offensive versus defensive marketing: What is the optimal spending allocation? G Martín-Herrán, S McQuitty, SP Sigué International Journal of Research in Marketing 29 (2), 210-219, 2012 | 44 | 2012 |
| The Purposes of Multivariate Data Analysis Methods: an Applied Commentary S McQuitty Journal of African Business 19 (1), 124-142, 2018 | 37 | 2018 |
| Prosumers who home brew: a study of motivations and outcomes M Wolf, W Ritz, S McQuitty Journal of Marketing Theory and Practice 28 (4), 541-552, 2020 | 13 | 2020 |
