| What Drives Consumers’ Booking Intention of E-Hailing Services in Malaysia? NZM Sadom, SHM Yusoff, SG Nair, ZN Khairuddin International Journal of Innovation and Business Strategy (IJIBS) 17 (2), 1-14, 2022 | 3 | 2022 |
| The Relationship Between Social Media Marketing, Trust, Reputation and Purchase Intention: Empirical Evidence from Fast-Food Industry NZ Mohamed Sadom, SH Mat Yusoff, S Mohd Sauh Journal of International Food & Agribusiness Marketing, 1-29, 2023 | 2 | 2023 |
| Umrah, the Spiritual Journey of a Lifetime: A Bibliometric Analysis using VosViewer NZM Sa’dom, SHM Yusoff, SAFM Sa’dom International Journal of Innovation and Business Strategy (IJIBS) 18 (1), 37-49, 2023 | 2 | 2023 |
| Exploring Motive of Purchasing Halal Cosmetic and Personal Care Product Among Muslim Women: A Focus Group Interview SH Yusoff, SA Shukor Supaat, DI, Abdul Ghafar, A., & Wook, I 25 (260-268), 2018 | 2 | 2018 |
| Unveiling the landscape of social media marketing in social science studies: A bibliometric analysis using VosViewer and Biblioshiny NURZM SADOM, SHM Yusoff International Journal of Innovation and Business Strategy (IJIBS) 18 (2), 91-108, 2023 | 1 | 2023 |
| Learn from anywhere, anytime: Factors Influencing the adoption of E-learning System in Malaysian private university K Sundresan, VC Nyen, NZM Sa’dom, SHM Yusoff International Journal of Innovation and Business Strategy (IJIBS) 18 (1), 26-36, 2023 | 1 | 2023 |
| The Influence of Leadership in Academia on The Standard of Teaching in Malaysian Private Universities SG Nair, NZM Sa’dom, SHM Yusoff, R Altounjy Journal of Academic Research in Progressive Education and Development 12 (2 …, 2023 | 1 | 2023 |
| May I have your order please? The effect of publicity, trust and reputation on purchase intention of the fast-food products SHMY Nur Zulaikha Mohamed Sadom International Journal of International and Business Strategy 16 (1), 42-54, 2022 | 1* | 2022 |
| The Significant Role of Muslim Entrepreneurs: in the Context of Halal Cosmetic Industry SH Yusoff, NR Shah, MK Mahyudin International Journal of Research, 2018 | 1 | 2018 |
| Factors that Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer SHM Yusoff Universiti Utara Malaysia, 2011 | 1 | 2011 |
| ‘Roam the World, Share Your Heart’: Fostering Re-participation Intention Among Local Voluntourists in Malaysia NZM Sa’dom, SHM Yusoff, SM Sauh, ZN Khairuddin, M Asmaai, SG Nair Technology-Driven Business Innovation: Unleashing the Digital Advantage …, 2024 | | 2024 |
| Navigating Few Ethical Challenges in the Airline Industry: A Qualitative Investigation K Sundresan, NVUI CHOK, NS Khairudin, SHM Yusoff, NURZM SADOM International Journal of Innovation and Business Strategy (IJIBS) 18 (2), 82-90, 2023 | | 2023 |
| Behind The Curtain Of Success: Investigating Tacit Knowledge Transfer And Its Impact On Technopreneur Success Of ICT Smes In Malaysia R Masri, SHM Yusoff, SNB Yunos, NZM Saadom, MF Yusof Migration Letters 20 (S12), 1202-1214, 2023 | | 2023 |
| THE INCLUSION OF ISLAMIC PERSPECTIVES IN THE THEORY OF PLANNED BEHAVIOR. SHM Yusoff, R Bin Masri, R AlTounjy International Journal of Early Childhood Special Education 14 (3), 2022 | | 2022 |
| THE DIFFUSION FRAMEWORK FOR INNOVATION IN THE MEDICAL TECHNOLOGY INDUSTRY IN THE INDUSTRIAL REVOLUTION (IR4. 0) R Masri, A Perumal, CN Vui, SHM Yusoff International Journal of Early Childhood Special Education 14 (3), 2022 | | 2022 |
| Measurement Validation of Factors Influence SME Business Performance in Malaysia NY Ab Wahab, R Musa, SHM Yusoff WSEAS Transactions on Business and Economics 18, 1489-1497, 2021 | | 2021 |
| THE DIFFUSION FRAMEWORK FOR INNOVATION IN THE MEDICAL TECHNOLOGY INDUSTRY IN THE INDUSTRIAL REVOLUTION (IR4.0) : A LITERATURE STUDY. CNVSHMY Ridzuan Masri, Ashok Perumal | | 2021 |
| Innovation through Delivery of Tacit-Explicit Knowledge: A Maqasid Approach AH Ahmad, R Masri, R Altounjy, SHM Yusoff, NRA Rahman, ... Journal of Positive Psychology and Wellbeing 5 (3), 501–515-501–515, 2021 | | 2021 |
| Pembentukan Pengetahuan Tasit di Kalangan Usahawan ICT Bertaraf Perusahaan Kecil dan Sederhana (PKS) di Malaysia: Satu Kajian Kualitatif R Masri, SHM Yusoff, CN Vui, AH Ahmad | | |
| THE EFFECTS OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE DECISION IN GROCERY SHOPPING IN MALAYSIA. SHM Yusoff | | |
Nur Zulaikha Mohamed SadomMILA UniversityVerified email at mila.edu.my
