| Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity MS Rahman, MA Hossain, MT Hoque, MRI Rushan, MI Rahman Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2021 | 67 | 2021 |
| Dimensions of dynamic marketing capability and export performance MT Hoque, MF Ahammad, N Tzokas, G Gabay Journal of Knowledge Management 25 (5), 1219-1240, 2021 | 43 | 2021 |
| Eyes open and hands on: market knowledge and marketing capabilities in export markets MT Hoque, MF Ahammad, N Tzokas, S Tarba, P Nath International Marketing Review 39 (3), 431-462, 2022 | 21 | 2022 |
| Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance MT Hoque, P Nath, MF Ahammad, N Tzokas, N Yip Journal of Business Research, 2022 | 20 | 2022 |
| Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic MS Rahman, MA Hossain, AH Chowdhury, MT Hoque Journal of Enterprise Information Management 35 (1), 214-236, 2022 | 18 | 2022 |
| Conceptualising online fashion brand recognition: scale development and validation MS Rahman, MA Hossain, MRI Rushan, MT Hoque, H Hassan Spanish Journal of Marketing-ESIC 24 (1), 73-96, 2020 | 14 | 2020 |
| An integrated understanding of academics knowledge sharing behaviour: a comparative study on HLIs MS Rahman, FAM Abdel Fattah, H Hassan, T Haque Global Knowledge, Memory and Communication 70 (1/2), 1-24, 2021 | 13 | 2021 |
| Evolving dynamic marketing capability (DMC) and its role on export performance: an empirical study on export-oriented organizations in Bangladesh M Hoque Ueaeprints.Uea.Ac.Uk, 2017 | 7 | 2017 |
Nikolaos TzokasMBSCVerified email at mbsc.edu.sa
