B Ramaseshan
B Ramaseshan
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Managing brands and customer engagement in online brand communities
J Wirtz, A Den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ...
Journal of service Management 24 (3), 223-244, 2013
Customer equity drivers and future sales
V Vogel, H Evanschitzky, B Ramaseshan
Journal of marketing 72 (6), 98-108, 2008
Consequences of customer loyalty to the loyalty program and to the company
H Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ...
Journal of the academy of marketing science 40, 625-638, 2012
Towards the identification of customer experience touch point elements
A Stein, B Ramaseshan
Journal of Retailing and Consumer Services 30, 8-19, 2016
Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
B Ramaseshan, A Stein
Journal of Brand Management 21, 664-683, 2014
Assessment of the three-column format SERVQUAL: An experimental approach
A Caruana, MT Ewing, B Ramaseshan
Journal of business research 49 (1), 57-65, 2000
Moderating effects of the brand concept on the relationship between brand personality and perceived quality
B Ramaseshan, HY Tsao
Journal of Brand Management 14, 458-466, 2007
Do universities that are more market orientated perform better?
A Caruana, B Ramaseshan, MT Ewing
International journal of public sector management 11 (1), 55-70, 1998
Power, satisfaction, and relationship commitment in Chinese store–tenant relationship and their impact on performance
B Ramaseshan, LSC Yip, JH Pae
Journal of Retailing 82 (1), 63-70, 2006
The Role of Customer‐contact Personnel in the Marketing of a RetailBank′ s Services
CC Julian, B Ramaseshan
International Journal of Retail & Distribution Management 22 (5), 29-34, 1994
Cross-national logo evaluation analysis: An individual-level approach
R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ...
Marketing science 28 (5), 968-985, 2009
The effect of anomie on academic dishonesty among university students
A Caruana, B Ramaseshan, MT Ewing
International Journal of Educational Management 14 (1), 23-30, 2000
Effects of customer equity drivers on customer loyalty in B2B context
B Ramaseshan, FK Rabbanee, L Tan Hsin Hui
Journal of Business & Industrial Marketing 28 (4), 335-346, 2013
Market orientation and performance in the public sector: The role of organizational commitment
A Caruana, B Ramaseshan, MT Ewing
Journal of Global Marketing 12 (3), 59-79, 1999
Market orientation and organizational commitment in the Australian public sector
A Caruana, B Ramaseshan, MT Ewing
International Journal of Public Sector Management 10 (4), 294-303, 1997
The market orientation-performance link: Some evidence from the public sector and universities
A Caruana, B Ramaseshan, MT Ewing
Journal of Nonprofit & Public Sector Marketing 6 (1), 63-82, 1998
Issues and perspectives in global customer relationship management
B Ramaseshan, D Bejou, SC Jain, C Mason, J Pancras
Journal of Service Research 9 (2), 195-207, 2006
The effect of market orientation on new product performance: a study among Singaporean firms
B Ramaseshan, A Caruana, LS Pang
Journal of Product & Brand Management 11 (6), 399-409, 2002
Combined effects of incentives and barriers on firms' export decisions
B Ramaseshan, GN Soutar
International Business Review 5 (1), 53-65, 1996
Analyzing the diffusion of global customer relationship management: A cross-regional modeling framework
V Kumar, S Sunder, B Ramaseshan
Journal of International Marketing 19 (1), 23-39, 2011
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