| Managing brands and customer engagement in online brand communities J Wirtz, A Den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ... Journal of service Management 24 (3), 223-244, 2013 | 1023 | 2013 |
| Customer equity drivers and future sales V Vogel, H Evanschitzky, B Ramaseshan Journal of marketing 72 (6), 98-108, 2008 | 701 | 2008 |
| Consequences of customer loyalty to the loyalty program and to the company H Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ... Journal of the academy of marketing science 40, 625-638, 2012 | 574 | 2012 |
| Towards the identification of customer experience touch point elements A Stein, B Ramaseshan Journal of Retailing and Consumer Services 30, 8-19, 2016 | 478 | 2016 |
| Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships B Ramaseshan, A Stein Journal of Brand Management 21, 664-683, 2014 | 404 | 2014 |
| Assessment of the three-column format SERVQUAL: An experimental approach A Caruana, MT Ewing, B Ramaseshan Journal of business research 49 (1), 57-65, 2000 | 356 | 2000 |
| Moderating effects of the brand concept on the relationship between brand personality and perceived quality B Ramaseshan, HY Tsao Journal of Brand Management 14, 458-466, 2007 | 296 | 2007 |
| Do universities that are more market orientated perform better? A Caruana, B Ramaseshan, MT Ewing International journal of public sector management 11 (1), 55-70, 1998 | 279 | 1998 |
| Power, satisfaction, and relationship commitment in Chinese store–tenant relationship and their impact on performance B Ramaseshan, LSC Yip, JH Pae Journal of Retailing 82 (1), 63-70, 2006 | 275 | 2006 |
| The Role of Customer‐contact Personnel in the Marketing of a RetailBank′ s Services CC Julian, B Ramaseshan International Journal of Retail & Distribution Management 22 (5), 29-34, 1994 | 215 | 1994 |
| Cross-national logo evaluation analysis: An individual-level approach R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ... Marketing science 28 (5), 968-985, 2009 | 192 | 2009 |
| The effect of anomie on academic dishonesty among university students A Caruana, B Ramaseshan, MT Ewing International Journal of Educational Management 14 (1), 23-30, 2000 | 175 | 2000 |
| Effects of customer equity drivers on customer loyalty in B2B context B Ramaseshan, FK Rabbanee, L Tan Hsin Hui Journal of Business & Industrial Marketing 28 (4), 335-346, 2013 | 172 | 2013 |
| Market orientation and performance in the public sector: The role of organizational commitment A Caruana, B Ramaseshan, MT Ewing Journal of Global Marketing 12 (3), 59-79, 1999 | 160 | 1999 |
| Market orientation and organizational commitment in the Australian public sector A Caruana, B Ramaseshan, MT Ewing International Journal of Public Sector Management 10 (4), 294-303, 1997 | 142 | 1997 |
| The market orientation-performance link: Some evidence from the public sector and universities A Caruana, B Ramaseshan, MT Ewing Journal of Nonprofit & Public Sector Marketing 6 (1), 63-82, 1998 | 138 | 1998 |
| Issues and perspectives in global customer relationship management B Ramaseshan, D Bejou, SC Jain, C Mason, J Pancras Journal of Service Research 9 (2), 195-207, 2006 | 135 | 2006 |
| The effect of market orientation on new product performance: a study among Singaporean firms B Ramaseshan, A Caruana, LS Pang Journal of Product & Brand Management 11 (6), 399-409, 2002 | 120 | 2002 |
| Combined effects of incentives and barriers on firms' export decisions B Ramaseshan, GN Soutar International Business Review 5 (1), 53-65, 1996 | 102 | 1996 |
| Analyzing the diffusion of global customer relationship management: A cross-regional modeling framework V Kumar, S Sunder, B Ramaseshan Journal of International Marketing 19 (1), 23-39, 2011 | 99 | 2011 |
Heiner EvanschitzkyAlliance Manchester Business School, The University of ManchesterVerified email at manchester.ac.uk
