Juha Munnukka
Juha Munnukka
University of Jyväskylä, School of Business and Economics
Verified email at
Cited by
Cited by
‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
H Reinikainen, J Munnukka, D Maity, V Luoma-Aho
Journal of marketing management 36 (3-4), 279-298, 2020
Brand love and positive word of mouth: the moderating effects of experience and price
H Karjaluoto, J Munnukka, K Kiuru
Journal of Product & Brand Management 25 (6), 527-537, 2016
Credibility of a peer endorser and advertising effectiveness
J Munnukka, O Uusitalo, H Toivonen
Journal of Consumer Marketing 33 (3), 182-192, 2016
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
J Munnukka, D Maity, H Reinikainen, V Luoma-aho
Computers in human behavior 93, 226-234, 2019
Customers' purchase intentions as a reflection of price perception
J Munnukka
Journal of Product & Brand Management 17 (3), 188-196, 2008
Are Facebook brand community members truly loyal to the brand?
J Munnukka, H Karjaluoto, A Tikkanen
Computers in Human Behavior 51, 429-439, 2015
Managing risks in organizational purchasing through adaptation of buying centre structure and the buying process
J Munnukka, P Järvi
Journal of Purchasing and Supply Management 14 (4), 253-262, 2008
Dynamics of price sensitivity among mobile service customers
J Munnukka
Journal of product & brand management 14 (1), 65-73, 2005
How do brand personality, identification, and relationship length drive loyalty in sports?
H Karjaluoto, J Munnukka, M Salmi
Journal of Service Theory and Practice 26 (1), 50-71, 2016
Primed authenticity: How priming impacts authenticity perception of social media influencers
V Luoma-Aho, T Pirttimäki, D Maity, J Munnukka, H Reinikainen
Social Media Influencers in Strategic Communication, 119-132, 2021
Characteristics of early adopters in mobile communications markets
J Munnukka
Marketing Intelligence & Planning 25 (7), 719-731, 2007
Pricing method as a tool for improved price perception
J Munnukka
Journal of Revenue and Pricing Management 5, 207-220, 2006
Technology-based services: a study on the drivers and inhibitors of mobile banking
M Suoranta, M Mattila, J Munnukka
International Journal of Management and Decision Making 6 (1), 33-46, 2005
Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes
J Munnukka, K Talvitie-Lamberg, D Maity
Computers in Human Behavior 135, 107343, 2022
Perceived risks and risk management of social media in an organizational context
J Munnukka, P Järvi
Electronic Markets 24 (3), 219-229, 2014
The price‐category effect and the formation of customer value of high‐tech products
J Munnukka, P Järvi
Journal of Consumer Marketing 29 (4), 293-301, 2012
Does the digitalization of retailing disrupt consumers’ attachment to retail places?
J Horakova, O Uusitalo, J Munnukka, O Jokinen
Journal of Retailing and Consumer Services 67, 102958, 2022
Beliefs affecting additional investment intentions of mutual fund clients
A Pellinen, K Törmäkangas, O Uusitalo, J Munnukka
Journal of Financial Services Marketing 20, 62-73, 2015
Hope you’re not totally commercial! Toward a better understanding of advertising recognition's impact on influencer marketing effectiveness
G Sundermann, J Munnukka
Journal of Interactive Marketing 57 (2), 237-254, 2022
Enabling transformative value creation through online weight loss services
H Taiminen, K Taiminen, J Munnukka
Journal of Services Marketing 34 (6), 797-808, 2020
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