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Deborah Oluwaseun Aka
Deborah Oluwaseun Aka
Lecturer in Covenant University, Ota, Nigeria
Verified email at covenantuniversity.edu.ng
Title
Cited by
Cited by
Year
Relationship marketing and customer satisfaction: A conceptual perspective
D Aka, O Kehinde, O Ogunnaike
Binus Business Review 7 (2), 185-190, 2016
752016
A review of the impacts SMEs as social agents of economic liberations in developing economies
BD Motilewa, M Ogbari, DO Aka
International Review of Management and Business Research 4 (3), 903-914, 2015
512015
Strategic role of human resource training and development on organizational effectiveness in Nigerian banking industries
OOE Abeguki, SO Paul, OO Akinrole, A David
Global Journal of Human Resource Management 2 (4), 24-39, 2014
332014
Perceived service quality and user satisfaction in library environment
CL Moses, O Olaleke, AM Oluwafunmilayo, AM Gbenga, M Olokundu, ...
Asian journal of information technology 15 (1), 18-25, 2016
212016
Effective Advertising: Tool For Achieving Client-Customer Relationships
O Kehinde, O Ogunnaike, M Akinbode, D Aka
Researchjournali’s Journal of Media Studies 2 (1), 1-18, 2016
162016
Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria
D Aka, N Okorie, J Kehinde
The 22nd International Business Information Management, 2013
12*2013
Customer experience management: A study of mechanic versus humanic clues and student loyalty in Nigerian higher education institution
TT Borishade, R Worlu, OO Ogunnaike, DO Aka, JI Dirisu
Sustainability 13 (12), 6563, 2021
92021
Relationship marketing and customer satisfaction: A conceptual perspective. Binus Business Review, 7 (2), 185-190
D Aka, O Kehinde, O Ogunnaike
52016
Efficacy of advertising on organisational performance for beverage industries
ME Ogbari, N Okorie, D Aka, NE Ekwerigbe
International Business Management 10 (22), 5319-5325, 2016
32016
Relationship marketing and loyalty of mobile phone customers
T Borishade, O Ogunnaike, O Kehinde, D Aka
Innovative Marketing 18 (3), 38, 2022
22022
Impact Of Celebrity Attractiveness On Quality Positioning Strategy
DO Aka, OJ Kehinde, OO Ogunnaike
International Journal of Management (IJM) 11 (7), 2020
22020
CELEBRITY ENDORSEMENT AND BRAND EQUITY: THE MEDIATING ROLE OF BRAND POSITIONING IN THE TELECOMMUNICATION SECTOR OF NIGERIA
DO Aka, OJ Kehinde, OO Ogunnaike, TT Borishade, D Imhonopi
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