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Wenbo Wang
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Cited by
Year
Turning Off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms
W Wang, A Krishna, B McFerran
Journal of Marketing Research 54 (3), 478-494, 2017
1442017
Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
S Seiler, S Yao, W Wang
Marketing Science 36 (6), 838–861, 2017
882017
Lay theories of medicine and a healthy lifestyle
W Wang, HT Keh, LE Bolton
Journal of Consumer Research 37 (1), 80-97, 2010
862010
In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments
Q Zhang, W Wang, Y Chen
Marketing Science 39 (2), 285–295, 2020
642020
TV Channel Search and Commercial Breaks
S Yao, W Wang, Y Chen
Journal of Marketing Research 54 (5), 671-686, 2017
34*2017
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
M Wadhwa, JC Kim, A Chattopadhyay, W Wang
Journal of Consumer Research 46 (2), 223–245, 2019
112019
Green Lifestyle Adoption: Shopping without Plastic Bags
W Wang
HKUST IEMS Thought Leadership Brief Series, 2014
42014
Customer Acquisition via Explainable Deep Reinforcement Learning
Y Song, W Wang, S Yao
Information Systems Research, 2024
2024
How to Market a Product's Unexpected Benefit
M Wadhwa, A Chattopadhyay, JH Kim, W Wang
Harvard Business Review, 2019
2019
Does Online Word-of-Mouth Increase Demand?(and How?) Evidence from a Natural Experiment
W Wang, S Yao, S Seiler
2017
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Articles 1–10