| Social media marketing communication and consumer-based brand equity: An account of automotive brands in Malaysia RR Adetunji, S Mohd Rashid, MS Ishak Jurnal Komunikasi, Malaysian Journal of Communication 34 (1), 1-19, 2018 | 100 | 2018 |
| Facebook, YouTube and Instagram: Exploring their effects on undergraduate students’ personality traits NA Hamid, MS Ishak, SSNM Yazam The Journal of Social Media in Society 4 (2), 2015 | 42 | 2015 |
| Social media usage among university students in Malaysia NA Hamid, MS Ishak, SA Ismail, SSNM Yazam Social media and the new academic environment: pedagogical challenges, 244-255, 2013 | 31 | 2013 |
| User-generated contents in Facebook, functional and hedonic brand image and purchase intention A Raji Ridwan, S Mohd Rashid, MS Ishak SHS Web of Conferences 33, 1-6, 2017 | 29 | 2017 |
| Social media and youth online political participation: Perspectives on cognitive engagement AA Abdulrauf, NA Hamid, MS Ishak New media and mass communication 44 (3), 1-13, 2015 | 26 | 2015 |
| Internet’s Islamic information credibility scale (IIICS) MS Ishak, SZ Omar, J Bolong 'Ulum Islamiyyah: The Malaysian Journal of Islamic Sciences 6 (2011), 3-28, 2011 | 23 | 2011 |
| Industry perspective on journalism education curriculum in Malaysia N Yusof, A Ismail, R Ismail, N Aripin, A Kassim, MS Ishak Malaysian Journal of Learning and Instruction 15 (1), 149-172, 2018 | 22 | 2018 |
| " Youtube" dan generasi muda Islam: Satu pendekatan kelompok fokus dalam kalangan pelajar universiti N Aripin, A Ismail, MS Ishak, NA Abdul Rahman, MN Abdul Rahman, ... Jurnal Komunikasi= Malaysian Journal of Communication 32 (1), 165-188, 2016 | 22 | 2016 |
| Assessing validity and reliability of social media as an empowerment tool for a group at risk in Malaysia NA Hamid, MS Ishak, N Yusof Jurnal Komunikasi: Malaysian Journal of Communication 32 (1), 193-207, 2016 | 20 | 2016 |
| Predicting intention to visit kopitiams as halal food outlet: An extension of the theory of planned behavior MS Ishak, M Ahmad, MN Abdul Rahman, MK Rofie | 19 | 2013 |
| Influence of political socialization agents on Pakistani youth’s political participation: The mediating role of media and interpersonal communication S Memon, MS Ishak, N Abdul Hamid Jurnal Komunikasi, Malaysian Journal of Communication 34 (2), 121-136, 2018 | 14 | 2018 |
| The relationship between advertising and Muslim students’ intention to visit Kopitiams SSN Mohmad Yazam, MS Ishak, N Abdul Hamid International Conference on Media and Communication (MENTION 2011), 11-12, 2011 | 14 | 2011 |
| Modelling the effect of access to information, political interest and policy satisfaction on youth online political participation in Malaysia AAA Rauf, NA Hamid, MS Ishak Jurnal Komunikasi: Malaysian Journal of Communication 32 (2), 317-340, 2016 | 13 | 2016 |
| Pengaruh faktor organisasi dan faktor teknologi terhadap penerimaan media sosial sebagai medium pemasaran penginapan bajet N Mohamad, MS Ishak | 13 | 2013 |
| Pemodelan Penerimagunaan Maklumat Berkaitan Islam Di Internet: Pengaplikasian Model Penerimaan Teknologi (TAM) MS Ishak Journal of Techno-Social 5 (2), 2014 | 12 | 2014 |
| Community social capital in Malaysia: a pilot study NA Marzuki, NA Ahmad, ASA Hamid, MS Ishak Asian Social Science 10 (12), 202, 2014 | 12 | 2014 |
| Penghayatan agama (Religiositi) dalam pembangunan keusahawanan SA Hamid, MS Ishak, H Hashim Jurnal Pembangunan Sosial 20, 51-62, 2017 | 10 | 2017 |
| Keengganan Memiliki Komputer Dan Internet Di Rumah: Satu Persoalan Jurang Digital Dalam Kalangan Masyarakat Malaysia MS Ishak, MA Hassan, FBM dan Komunikasi MENTION 2007, 2007 | 10 | 2007 |
| Understanding the Trends of Digital Literacy Among Islamic Students (Positive Internet Analysis Study) N Musa, NA Hamid, MS Ishak DAYAH: Journal of Islamic Education 4 (2), 141-158, 2021 | 8 | 2021 |
| The phenomenon of Google effect, digital amnesia and nomophobia in academic perspective N Musa, MS Ishak Cyberspace: Jurnal Pendidikan Teknologi Informasi 5 (1), 1-15, 2021 | 8 | 2021 |
Norsiah Abdul HamidAssociate Professor, Universiti Utara MalaysiaVerified email at uum.edu.my
