| Analisis pengaruh brand image dan kualitas produk terhadap keputusan pembelian konsumen pada handphone Nexian P Heriyati, S Septi Journal of Business Strategy and Execution 4 (2), 171-205, 2012 | 54 | 2012 |
| Effects of word of mouth communication and perceived quality on decision making moderated by gender: Jakarta blackberry smartphone consumer’s perspective P Heriyati, TP Siek Contemporary Management Research 7 (4), 2011 | 52 | 2011 |
| The influence of employee satisfaction in supporting employee work performance and retention moderated by the employee engagement factor of an institution P Heriyati, AS Ramadhan International Journal of Economics and Management 6 (1), 191-200, 2012 | 32 | 2012 |
| Venture legitimacy and storytelling in social enterprises A Margiono, A Kariza, P Heriyati Small Enterprise Research 26 (1), 55-77, 2019 | 25 | 2019 |
| Factors affecting start-up behavior and start-up performance during the COVID-19 pandemic in Indonesia CA PRAMONO, AH MANURUNG, P HERIYATI, W KOSASIH The Journal of Asian Finance, Economics and Business 8 (4), 809-817, 2021 | 21 | 2021 |
| Analysis of The Influence of Entrepreneurship Capability, Agility, Business Transformation, Opportunity on Start-Up Behavior in E-Commerce Companies in Indonesia during the … CA Pramono, AH Manurung, P Heriyati, W Kosasih WSEAS Trans. Bus. Econ 18, 1103-1112, 2021 | 12 | 2021 |
| Finding Customer Perception of Peer-to-Peer (P2P) Lending Financial Technology in Pohon Dana J Tandiono, BW Djojo, S Candra, P Heriyati Binus Business Review 11 (1), 51-58, 2020 | 11 | 2020 |
| TAM approach on E-commerce of aircraft ticket sales on consumer purchase intention G Syarifudin, BS Abbas, P Heriyati 2018 6th International Conference on Cyber and IT Service Management (CITSM …, 2018 | 10 | 2018 |
| PEMBERDAYAAN RUANG PUBLIK TERPADU RAMAH ANAK SEBAGAIPENGEMBANGAN POTENSI USAHA KECIL WARGA P Heriyati, TC Kurniatun Penerbit Qiara Media, 2022 | 6 | 2022 |
| How Price Perception and Satisfaction Influence Online Repurchase Intention. P Heriyati, A Budharani Pertanika Journal of Social Sciences & Humanities, 2018 | 6 | 2018 |
| Village library for sustainable community empowerment program case: Village library at Tirtomoyo Village Pakis, Malang District, East Java P Heriyati, YP Kalumbang, R Dewanti IOP Conference Series: Earth and Environmental Science 729 (1), 012138, 2021 | 5 | 2021 |
| Franchising performance from franchisee perspective: Case in education franchising in Indonesia L Sanny, E Abdurachman, B Simatupang, P Heriyati Global Business Review 18 (3), 605-616, 2017 | 5 | 2017 |
| Offensive and defensive competitive marketing strategy: The development of construct & measurements P Heriyati, I Heruwasto, S Wahyuni ASEAN Marketing Journal, 2013 | 5 | 2013 |
| Impact of E-Service Quality, Brand Awareness, Advertising, and Brand Image for Repurchase Intention on The Specialty Store HB Suherman, J Mawarti, Y Iskandar, P Heriyati Open Access Indonesia Journal of Social Sciences 4 (6), 548-560, 2021 | 4 | 2021 |
| Disruptive Business Model Innovation in Indonesia Digital Startups. K Gularso, TN Mursitama, P Heriyati, B Simatupang Pertanika Journal of Social Sciences & Humanities 28 (2), 2020 | 4 | 2020 |
| Understanding peer-to-peer lending mechanism in Indonesia: a study of drivers and motivation A Syamil, P Heriyati, A Devi, MS Hermawan ICIC Exp. Lett. Part B: Applications 11 (3), 267-277, 2020 | 4 | 2020 |
| Exploring the relationship of distribution channel role to trust and purchase intention of microinsurance BW Djojo, M Arief, P Heriyati Advanced Science Letters 21 (5), 1108-1112, 2015 | 4 | 2015 |
| Factors Affecting The Decision Of Home Buying Of Millenial During The Covid-19 Pandemic P Heriyati, D Tamara, NI Saiman, RK Ningrum, RS Suriae Turkish Journal of Computer and Mathematics Education 12 (3), 5013-5023, 2021 | 3 | 2021 |
| What drives my purchase intention? A customer journey mapping analysis in life insurance K Sury, MTS Arief, D Asnan Furinto, P Heriyati International Journal of Pure and Applied Mathematics 118 (20), 475-483, 2018 | 3 | 2018 |
| The Ethics of the Promise in the Service Marketing Triangle and its Effect on Value and Customer Intentions for Education Services TC Kurniatun, P Heriyati Acta Universitatis Bohemiae Meridionalis 15 (1), 43-53, 2012 | 3 | 2012 |
