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Citations per year
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Cited by
All
Since 2019
Citations
2
2
h-index
1
1
i10-index
0
0
0
2
1
2023
2024
1
1
Co-authors
Michel Muschkiet
University of Duisburg-Essen
Verified email at iis-lehrstuhl.de
Harald J. van Heerde
University of New South Wales
Verified email at unsw.edu.au
Kristina Klein
Professor of Marketing, University of Bremen
Verified email at uni-bremen.de
Magdalena Bekk
Seeburg Castle University
Verified email at wiso.uni-koeln.de
Julian R.K. Wichmann
Tilburg University - Tilburg School of Economics and Management
Verified email at tilburguniversity.edu
Martin Hirche
Assistant Professor (Postdoc), University of Cologne
Verified email at wiso.uni-koeln.de
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Jens W. Paschmann
University of Cologne
(Universität zu Köln)
Verified email at wiso.uni-koeln.de -
Homepage
Digital Marketing
Mobile Apps
Customer Engagement
Data Privacy
New Technologies
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Year
Towards Human Digital Twins for Improving Customer Experience
M Muschkiet, JW Paschmann, A Nissen
Proceedings of the International Conference on Information Systems (ICIS)
, 2022
2
2022
Driving Mobile App User Engagement through Gamification
JW Paschmann, F Völckner, HA Bruno, HJ van Heerde, K Klein
Available at SSRN 4286765
, 2022
2022
Essays on Digital Customer Engagement with New Technologies
JW Paschmann
Universität zu Köln
, 2022
2022
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