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Christiana Tercia
Christiana Tercia
Universitas Prasetiya Mulya
Verified email at pmbs.ac.id
Title
Cited by
Cited by
Year
Conveying pre-visit experiences through travel advertisements and their effects on destination decisions
C Tercia, T Teichert, D Sirad, A Soehadi
Journal of Destination Marketing & Management 16, 100331, 2020
362020
Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action
CL Ackermann, H Sun, T Teichert, C Tercia, R Trivedi
Journal of Marketing Management 37 (17-18), 1840-1865, 2021
272021
Cultural context in word-of-mouth activity: how consumers respond to monetary incentives in WOM
CY Tercia, T Teichert
Asia Pacific Journal of Marketing and Logistics 28 (5), 827-840, 2016
242016
Studi Hubungan Kredibilitas Influencer, Parasosial, Nilai Merek, dan Niat Pembelian Produk Kosmetik
C Angelica, CY Tercia, K Murniadi
Kajian Branding Indonesia 2 (2), 300-336, 2020
122020
How consumers respond to incentivized word of mouth: An examination across gender
CY Tercia, T Teichert
Australasian Marketing Journal 25 (1), 46-56, 2017
122017
Storytelling in the communication of dark tourism
C Tercia, T Teichert, DA Sirad, K Murniadi
Consumer Behavior in Tourism and Hospitality 17 (1), 107-126, 2022
82022
The Factors Affecting Cooperation and the Moderating Effect of Technological Turbulence.
AT Siahaan, E Suhartanto, C Tercia
International Research Journal of Business Studies 14 (2), 2021
22021
Implicit Cognitions in the Experience Economy: Assessing travelers' implicit attitudes toward (social) travel experiences.
C Tercia, T Teichert, D Sirad
Journal of Marketing Trends (1961-7798) 7 (2), 2021
12021
Efek Komunikasi Media Sosial pada Persepsi Konsumen Gen Z terhadap Merk Streetwear Fashion Lokal di Indonesia
J Tan, K Sachio, CYR Tercia, N Amelia
Kajian Branding Indonesia 5 (2), 167-198, 2023
2023
Perbandingan Penggunaan Branded Emoticon yang Mengandung Kelucuan di dua Negara
C Calista, WW Soetijoso, CYR Tercia, AW Sumarlin
Kajian Branding Indonesia 3 (1), 1-26, 2021
2021
To Whom Should I Send it? Sender Perspective on Incentivized Word of Mouth.
CY Tercia, T Teicher
International Research Journal of Business Studies 13 (2), 2020
2020
Pengaruh Advertising Framing dan Character Type Konten Employer Branding terhadap Intention to Apply
CY Tercia
Jurnal Karya Ilmiah Prasetiya Mulya, 2018
2018
Consumer Intention to Participate in Mobile Based Word-of-Mouth Activities: The Role of Incentive and Tie-Strength from Senders and Receivers Perspectives
CR Tercia
Staats-und Universitätsbibliothek Hamburg, 2015
2015
Reveal or Conceal? Decoding Familiness Identity for Hotel Branding Success
CY Tercia, T Teichert, D Sirad, R Widarsyah
Decoding Familiness Identity for Hotel Branding Success, 0
Intensi Pembelian Tiket pada Aplikasi PT Kereta Api Indonesia## plugins. themes. bootstrap3. article. sidebar
C Sandadi, V Tang, CYR Tercia, DA Sirad
Consumer Intention to Participate in Mobile Based Word-of-Mouth Activities: The Role of Incentive and Tie-Strength from Senders and Receivers Perspectives
CYR Tercia
Journal of Destination Marketing & Management
C Tercia, T Teichert, D Sirad, A Soehadi
Implicit cognitions in the experience economy: Anticipation of desired travel experiences
C Tercia, T Teichert, D Sirad
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Articles 1–18