Conveying pre-visit experiences through travel advertisements and their effects on destination decisions C Tercia, T Teichert, D Sirad, A Soehadi Journal of Destination Marketing & Management 16, 100331, 2020 | 36 | 2020 |
Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action CL Ackermann, H Sun, T Teichert, C Tercia, R Trivedi Journal of Marketing Management 37 (17-18), 1840-1865, 2021 | 27 | 2021 |
Cultural context in word-of-mouth activity: how consumers respond to monetary incentives in WOM CY Tercia, T Teichert Asia Pacific Journal of Marketing and Logistics 28 (5), 827-840, 2016 | 24 | 2016 |
Studi Hubungan Kredibilitas Influencer, Parasosial, Nilai Merek, dan Niat Pembelian Produk Kosmetik C Angelica, CY Tercia, K Murniadi Kajian Branding Indonesia 2 (2), 300-336, 2020 | 12 | 2020 |
How consumers respond to incentivized word of mouth: An examination across gender CY Tercia, T Teichert Australasian Marketing Journal 25 (1), 46-56, 2017 | 12 | 2017 |
Storytelling in the communication of dark tourism C Tercia, T Teichert, DA Sirad, K Murniadi Consumer Behavior in Tourism and Hospitality 17 (1), 107-126, 2022 | 8 | 2022 |
The Factors Affecting Cooperation and the Moderating Effect of Technological Turbulence. AT Siahaan, E Suhartanto, C Tercia International Research Journal of Business Studies 14 (2), 2021 | 2 | 2021 |
Implicit Cognitions in the Experience Economy: Assessing travelers' implicit attitudes toward (social) travel experiences. C Tercia, T Teichert, D Sirad Journal of Marketing Trends (1961-7798) 7 (2), 2021 | 1 | 2021 |
Efek Komunikasi Media Sosial pada Persepsi Konsumen Gen Z terhadap Merk Streetwear Fashion Lokal di Indonesia J Tan, K Sachio, CYR Tercia, N Amelia Kajian Branding Indonesia 5 (2), 167-198, 2023 | | 2023 |
Perbandingan Penggunaan Branded Emoticon yang Mengandung Kelucuan di dua Negara C Calista, WW Soetijoso, CYR Tercia, AW Sumarlin Kajian Branding Indonesia 3 (1), 1-26, 2021 | | 2021 |
To Whom Should I Send it? Sender Perspective on Incentivized Word of Mouth. CY Tercia, T Teicher International Research Journal of Business Studies 13 (2), 2020 | | 2020 |
Pengaruh Advertising Framing dan Character Type Konten Employer Branding terhadap Intention to Apply CY Tercia Jurnal Karya Ilmiah Prasetiya Mulya, 2018 | | 2018 |
Consumer Intention to Participate in Mobile Based Word-of-Mouth Activities: The Role of Incentive and Tie-Strength from Senders and Receivers Perspectives CR Tercia Staats-und Universitätsbibliothek Hamburg, 2015 | | 2015 |
Reveal or Conceal? Decoding Familiness Identity for Hotel Branding Success CY Tercia, T Teichert, D Sirad, R Widarsyah Decoding Familiness Identity for Hotel Branding Success, 0 | | |
Intensi Pembelian Tiket pada Aplikasi PT Kereta Api Indonesia## plugins. themes. bootstrap3. article. sidebar C Sandadi, V Tang, CYR Tercia, DA Sirad | | |
Consumer Intention to Participate in Mobile Based Word-of-Mouth Activities: The Role of Incentive and Tie-Strength from Senders and Receivers Perspectives CYR Tercia | | |
Journal of Destination Marketing & Management C Tercia, T Teichert, D Sirad, A Soehadi | | |
Implicit cognitions in the experience economy: Anticipation of desired travel experiences C Tercia, T Teichert, D Sirad | | |