| Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes AH Alsharif, NZM Salleh, R Baharun, AR Hashem E, AA Mansor, J Ali, ... Sustainability 13 (11), 6488, 2021 | 59 | 2021 |
| Fundamentals of neuromarketing: what is it all about? AA Mansor, SM Isa Neuroscience Research Notes 3 (4), 22-28, 2020 | 51 | 2020 |
| Hierarchical service quality model towards student satisfaction AA Mansor, R Hasanordin, MH Abd Rashid, WEW Rashid International Journal of Innovation, Management and Technology 3 (6), 803, 2012 | 40 | 2012 |
| The impact of eye tracking on neuromarketing for genuine value-added applications AAB Mansor, SM Isa Global Business and Management Research: An International Journal 10 (1), 1-11, 2018 | 34 | 2018 |
| Ethics in neuromarketing and its implications on business to stay vigilant SM Isa, AA Mansor, K Razali KnE Social Sciences, 687–711-687–711, 2019 | 26 | 2019 |
| service quality and patients’ satisfaction in healthcare service in Malaysia M Abd Rashid, A Mansor, M Hamzah International Journal of Customer Service Management 1 (1), 41-49, 2011 | 15 | 2011 |
| P300 and decision-making in neuromarketing AA Mansor, SM Isa, SSM Noor Neuroscience Research Notes 4 (3), 21-26, 2021 | 13 | 2021 |
| Rejuvenating the marketing mix through neuromarketing to cultivate the green consumer SM Isa, AA Mansor International Journal of Industrial Management 5, 66-75, 2020 | 9 | 2020 |
| Subconscious response on marketing mix for green and non-green goods: A neuromarketing study NNA Anuar, SM Isa, AA Mansor Proceeding National & International Conference 12 (1), 73, 2021 | 8 | 2021 |
| Project manager personality traits towards project success: Moderated role of working experience in perspectives of small public construction projects in Malaysia SSM Noor, M Esa, EM Kamal, AA Mansor International Journal of Construction Supply Chain Management 10 (4), 234-250, 2020 | 7 | 2020 |
| Areas of Interest (AOI) on marketing mix elements of green and non-green products in customer decision making AA Mansor, SM Isa Neuroscience Research Notes 5 (3), 174-174, 2022 | 6 | 2022 |
| Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes. Sustainability (Basel), 13 (11), 6488 AH Alsharif, NZM Salleh, R Baharun, RHE Alharthi, AA Mansor, J Ali, ... | 6 | 2021 |
| The role of servicescape in fostering customer satisfaction and positive emotion among shopping mall patrons NA Hamzah, MH Abd Rashid, AA Mansor, NDM Shobri International Journal of Academic Research in Business and Social Sciences …, 2020 | 6 | 2020 |
| Coping with service failure and recovery in restaurant: does being religious matter? MH Abd Rashid, MI Hamzah, AA Mansor, SA Mat Ali Journal of Foodservice Business Research 25 (4), 396-413, 2022 | 3 | 2022 |
| Nexus between brand transgression and brand forgiveness among islamic banking customers in Malaysia MH ABD RASHID, MI HAMZAH, AA MUHAMAT, AA MANSOR, ... The Journal of Asian Finance, Economics and Business 9 (4), 381-389, 2022 | 2 | 2022 |
| Exploring the Nexus of Work-Life Balance Sub-Factors and Job Satisfaction: A Study on Executives in the Commercial Banking Sector N Miswadi, AA Mansor Information management and business review 15 (3 (SI)), 1-9, 2023 | 1 | 2023 |
| Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention? MH Abd Rashid, MI Hamzah, AA Muhamat, AA Mansor, R Hasanordin Interdisciplinary Journal of Management Studies (Formerly known as Iranian …, 2023 | 1 | 2023 |
| Development of Neuromarketing Model in Branding Service AA Mansor, SM Isa 8th International Conference on Education and Information Management, 2015 | 1 | 2015 |
| Reliability and Validity of Project Success Achieved Instrument (PSAI): A Perspective from Small Public Construction Projects (SPCPs) SSM Noor, M Esa, EM Kamal, AA Mansor | | 2021 |
| The Approaches that Influence Call Centre Employees’ Motivation in Malaysian Outsourcing Company MH Abd Rashid, MI Hamzah, AAM Abd Kadir Othman, R Hasanordin INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES 8 …, 2018 | | 2018 |
Muhammad Hafiz Abd Rashid, PhDFaculty of Business & Management, Universiti Teknologi MARA (UiTM)Verified email at uitm.edu.my
