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Jason Lee
Jason Lee
Professor of Sport Management & Program Coordinator, University of North Florida
Verified email at unf.edu - Homepage
Title
Cited by
Cited by
Year
The multiple brand personalities of David Beckham: A case study of the Beckham brand
J Vincent, JS Hill, JW Lee
Sport Marketing Quarterly 18 (3), 173, 2009
1302009
Communicating brand identity on social media: A case study of the use of Instagram and Twitter for collegiate athletic branding
B Watkins, JW Lee
International Journal of Sport Communication 9 (4), 476-498, 2016
882016
Building the brand: a case study of Troy University.
JW Lee, KS Miloch, P Kraft, L Tatum
Sport Marketing Quarterly 17 (3), 2008
822008
Building your brand: The integration of infographic resume as student self-analysis tools and self-branding resources
JW Lee, T Cavanaugh
Journal of Hospitality, Leisure, Sport & Tourism Education 18, 61-68, 2016
622016
Enhancing recreation, parks, tourism courses: Using movies as teaching tools
M Goldenberg, JW Lee, T O'Bannon
Journal of Hospitality, Leisure, Sport, & Tourism Education 9 (2), 4, 2010
482010
Click clack: examining the strategic and entrepreneurial brand vision of Under Armour
KS Miloch, J Lee, PM Kraft, V Ratten
International Journal of Entrepreneurial Venturing 4 (1), 42-57, 2012
282012
Seeing is believing: using film for teaching issues of diversity in sport.
J Lee, J Kane, D Drane, R Kane
Journal of Hospitality, Leisure, Sport & Tourism Education (Oxford Brookes …, 2009
172009
Giving UE a new (F)Ace.
N Gregg, E. A., Pierce, D., Lee, J. W., Himstedt, L
Journal Of Issues In Intercollegiate Athletics 6, 6155-173., 2013
15*2013
An overview of the reciprocating relationship between sport and religion
JW Lee
Smart Online Journal, 26-28, 2004
142004
Branded: Branding in sport business.
JW Lee
Durham, NC: Carolina Academic Press., 2010
112010
NASCAR: Checkered flags are not all that are being waved
S Lee, J. W., Bernthal, M. J., Whisenant, W, Mullane
Sport Marketing Quarterl 19 (3), 110-117, 2010
11*2010
I LIKE IT: EXAMINING NFL FACEBOOK COMMUNICATION STRATEGIES.
L Wallace-McRee, JW Lee
Journal of Contemporary Athletics 10 (4), 2016
102016
One Happy Union: Infusing Community-Based Learning Projects through Online Instruction.
JW Lee, J Kane, T Cavanaugh
Journal of Public Scholarship in Higher Education 5, 31-48, 2015
102015
Think globally, engage pedagogically: Procuring and supervising international field experiences
JW Lee, JJ Kane, EA Gregg, T Cavanaugh
Journal of Hospitality, Leisure, Sport & Tourism Education 19, 115-120, 2016
92016
Self-branding reflection through the use of infographic résumés
JW Lee, T Cavanaugh
Sport Management Education Journal 10 (1), 78-85, 2016
92016
Berkshire encyclopedia of world sport
D Levinson, K Christensen
(No Title), 2005
92005
Prayer. In L. Levinson & K. Christensen (Eds.) Berkshire Encyclopedia of World Sport
JW Lee
Berkshire Publishing Group 1, 1215-1218, 2005
9*2005
Purposeful pedaling: analyzing MS 150 participant behavior
EA Gregg, DA Pierce, KM Sweeney, JW Lee
International Journal of Event and Festival Management 6 (3), 269-281, 2015
72015
Protecting the house of Under Armour
P Kraft, JW Lee
Sport Marketing Quarterly 18 (2), 112, 2009
72009
Licensing and brand management. In B. Parkhouse, B. Turner, & Miloch, K. (Eds.). Sport marketing: Winning strategies for business success
K Wallace, L., Rodenberg, R., Lee, J. W., &. Miloch
Kendall Hunt, 2012
5*2012
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