Professore Associato (II fascia), UniversitÓ del Salento
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A novel view on knowledge sharing in the agri-food sector
M Fait, P Scorrano, G Mastroleo, V Cillo, V Scuotto
Journal of Knowledge Management 23 (5), 953-974, 2019
Online branding strategy for wine tourism competitiveness
P Scorrano, M Fait, A Maizza, D Vrontis
International Journal of Wine Business Research 31 (2), 130-150, 2019
Family businesses, corporate social responsibility, and websites: The strategies of Italian wine firms in talking to stakeholders
L Iaia, D Vrontis, A Maizza, M Fait, P Scorrano, F Cavallo
British Food Journal 121 (7), 1442-1466, 2019
The image attributes of a destination: an analysis of the wine tourists’ perception
P Scorrano, M Fait, L Iaia, P Rosato
EuroMed Journal of Business 13 (3), 335-350, 2018
Corporate venture capitalists’ ambidexterity: Myth or truth?
M Rossi, G Festa, A Papa, P Scorrano
IEEE Transactions on Engineering Management 68 (2), 430-441, 2019
The roots of “volunteer” employees’ engagement: The silent role of intellectual capital in knowledge-sharing intentions
M Fait, V Cillo, A Papa, D Meissner, P Scorrano
Journal of Intellectual Capital 24 (2), 399-429, 2023
Wine, family businesses and web: marketing strategies to compete effectively
L Iaia, P Scorrano, M Fait, F Cavallo
British Food Journal 119 (11), 2294-2308, 2017
How knowledge sharing culture can become a facilitator of the sustainable development in the agrifood sector
A Maizza, M Fait, P Scorrano, A Iazzi
Sustainability 11 (4), 952, 2019
Communicate “global”-Consume “local”. Le produzioni agroalimentari tipiche nel Web
P Scorrano
Sinergie Italian Journal of Management, 25-48, 2013
Origin based agro-food products: how to communicate their experiential value online?
L Iaia, A Maizza, M Fait, P Scorrano
British Food Journal 118 (8), 1845-1856, 2016
Millennial generation preferences for rosÚ wine: an exploratory study of the Italian and French markets
A Iazzi, P Scorrano, P Rosato, B Grandhi
British Food Journal 122 (8), 2443-2461, 2020
Old, new and third wine regions: a consumer perspective
A Maizza, M Fait, P Scorrano, D Vrontis
World Review of Entrepreneurship, Management and Sustainable Development 13á…, 2017
Wine tourism destination image on the web: a comparison between conveyed and perceived communication drivers
M Fait, P Scorrano, F Cavallo, L Iaia
Journal for International Business and Entrepreneurship Development 9 (2á…, 2016
The 2.0 marketing strategies for wine tourism destinations of excellence
P Scorrano
Chinese Business Review 10 (10), 2011
Wine web 2.0: digital communication and tourist netnography. Opportunities for new entrepreneurship
M Fait, F Cavallo, P Scorrano, L Iaia
Sinergie Italian Journal of Management 33 (May-Aug), 83-103, 2015
Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio
L Iaia, M Fait, F Cavallo, P Scorrano, A Maizza
Atti del XXVI Convegno annuale di Sinergie, 2014
Web communication e Experiential concept store per i tipici dell’agroalimentare
A Maizza, P Scorrano, L Iaia, F Cavallo
X Annual Conference Proceedings of SocietÓ Italiana di Marketing “Smart lifeá…, 2013
Creating value via the circular economy: Practices in the tourism sector
M Axhami, V Ndou, V Milo, P Scorrano
Administrative Sciences 13 (7), 166, 2023
The relationship between unstructured information and marketing knowledge: an experiment in the US wine market
P Scorrano, M Fait, A Maizza
International Journal of Management Practice 8 (3), 232-246, 2015
Technological tools integration and ontologies for knowledge extraction from unstructured sources: a case of study for marketing in agri-food sector
R Paiano, A Caione, A Guido, M Fait, M ELENA, P Scorrano
Creating Global Competitive Economies: 2020 Vision Planning & Implementationá…, 2013
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