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Xu Zhang
Xu Zhang
Assistant Professor of Marketing, London Business School
Verified email at london.edu - Homepage
Title
Cited by
Cited by
Year
‘Meet Me Halfway’: The Costs and Benefits of Bargaining
X Zhang, P Manchanda, J Chu
Marketing Science 40 (6), 1081 - 1105, 2021
302021
Brighter Prospects? Assessing the Franchise Advantage Using Census Data
F Lafontaine, M Zapletal, X Zhang
Journal of Economics & Management Strategy 28 (2), 175-197, 2019
182019
The Value of Platform Endorsement
M Bairathi, X Zhang, A Lambrecht
Available at SSRN 4144605, 2022
102022
Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects
X Zhang, J Chu, P Manchanda
Available at SSRN 3965007, 2021
42021
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform
A Lambrecht, CE Tucker, X Zhang
Journal of Marketing Research (forthcoming), 2022
3*2022
Seller Experience and Transaction Prices on a Blockchain-Enabled Marketplace
C Liu, X Zhang, A Lambrecht
Available at SSRN 4736884, 2024
2024
Information Disclosure via Platform Endorsement in Online Healthcare
J Zhan, X Zhang, H Fu
Available at SSRN 4726380, 2024
2024
Gender Disparity in Online Reputation: Evidence from an Online Freelance Platform
M Bairathi, A Lambrecht, X Zhang
Available at SSRN 4635329, 2023
2023
The Value of Bargaining in Online Platform Markets
X Zhang
2018
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