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Anita Rao
Anita Rao
Associate Professor of Marketing, Georgetown University
Verified email at georgetown.edu - Homepage
Title
Cited by
Cited by
Year
How do firms make money selling digital goods online?
A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ...
Marketing Letters 25 (3), 331-341, 2014
1902014
Demand for "Healthy" Products: False Claims and FTC Regulation
A Rao, E Wang
Journal of Marketing Research 54 (6), 968-989, 2017
78*2017
Online Content Pricing: Purchase and Rental Markets
A Rao
Marketing Science 34 (3), 430–451, 2015
58*2015
Deceptive Claims using Fake News Advertising: The Impact on Consumers
A Rao
Journal of Marketing Research 59 (3), 534-554, 2022
352022
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry
A Rao
Marketing Science 39 (3), 564-586, 2020
23*2020
Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
A Rao, WR Hartmann
Quantitative Marketing and Economics 13 (2), 117-134, 2015
182015
Debunking misinformation about consumer products: Effects on beliefs and purchase behavior
J Fong, T Guo, A Rao
Journal of Marketing Research, 00222437221147088, 2023
15*2023
Do Made in USA Claims Matter?
X Kong, A Rao
Marketing Science 40 (4), 731-764, 2021
14*2021
Value of Aggregators
S Akca, A Rao
Marketing Science 39 (5), 893-922, 2020
102020
Industry-Funded Research and Bias in Food Science
A Rao
Quantitative Marketing and Economics 20 (1), 39-67, 2022
42022
The Impact of “From” prices on the Purchase Funnel: Insights from Field Experiments at an Online Travel Marketplace
S Banerjee, A Rao, G Zervas
Available at SSRN 4069508, 2022
1*2022
The Impact of Voluntary Labeling
A Rao, R Ursu
Available at SSRN 4476545, 2023
2023
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