Wayne Binney

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Professor John HallProfessor of Marketing, Deakin University, Melbourne, AustraliaVerified email at deakin.edu.au
Torgeir AletiSenior Lecturer of Marketing, RMIT University, School of Economics, Finance & MarketingVerified email at rmit.edu.au
Lukas ParkerRMIT UniversityVerified email at rmit.edu.au
G. Barry O'MahonyProfessor and Dean; College of Business, Abu Dhabi UniversityVerified email at adu.ac.ae
Marie-Louise FrySenior Lecturer, Social Marketing, Griffith UniversityVerified email at griffith.edu.au
Michael Jay PolonskyAlfred Deakin Professor and Head of the Department of Marketing, Deakin University - AustraliaVerified email at deakin.edu.au
Anne-Marie HEDEVictoria university Verified email at vu.edu.au
Phil HarrisProfessor Emeritus, University of Chester, UK, Woxsen University, Hyderabad, India & UNISA, PretoriaVerified email at chester.ac.uk
Gillian Sullivan MortDean, Eudemonia Institute, Australia formerly Professor, La Trobe University, Visiting Scholar QUTVerified email at qut.edu.au
Dr Stephen DannSenior Lecturer, College of Business and Economics, Australian National UniversityVerified email at anu.edu.au
Zuleyka ZevallosThe Other SociologistVerified email at othersociologist.com
Julian VieceliSenior lecturer in Marketing, Swinburne University of TechnologyVerified email at swin.edu.au
Erica BradyDepartment of Marketing, Monash UniversityVerified email at monash.edu
Margaret DeeryUniversity of Surrey,Verified email at surrey.ac.uk
Wes ObstSenior Lecturer Taxation law Deakin UniversityVerified email at deakin.edu.au

Wayne Binney

Associate Professor of Marketing, Deakin University, Melbourne, Australia

Verified email at Deakin.edu.au

Marketing social marketing sustainability corporate social responsiblity


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Fear, guilt, and shame appeals in social marketing L Brennan, W Binney Journal of business Research 63 (2), 140-146, 2010	625	2010
Social marketing and behaviour change: Models, theory and applications L Brennan, W Binney, L Parker, T Aleti, D Nguyen Social Marketing and Behaviour Change, 2014	158	2014
Age related motivational segmentation of wine consumption in a hospitality setting J Hall, W Binney, G Barry O'Mahony International journal of wine marketing 16 (3), 29-43, 2004	97	2004
The nature and influence of motivation within the MOA framework: implications for social marketing W Binney, J Hall, P Oppenheim International Journal of Nonprofit and Voluntary Sector Marketing 11 (4 …, 2006	93	2006
Concepts in conflict: Social marketing and sustainability L Brennan, W Binney Journal of Nonprofit & Public Sector Marketing 20 (2), 261-281, 2008	85	2008
“A Further Development in Social Marketing: Application of the MOA framework and Behavioral Implications,” W Binney, J Hall, M Shaw Marketing Theory 3 (3), 387-403, 2003	85	2003
Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing S Dann, P Harris, GS Mort, ML Fry, W Binney Journal of Public Affairs: An International Journal 7 (3), 291-304, 2007	59	2007
All-female travel: What do women really want? O Junek, W Binney, S Winn Tourism: An International Interdisciplinary Journal 54 (1), 53-62, 2006	47	2006
Implementation of environmental sustainability in business: Suggestions for improvement L Brennan, W Binney, J McCrohan, N Lancaster Australasian Marketing Journal 19 (1), 52-57, 2011	45	2011
Vulnerable consumers and debt: Can social marketing assist? L Brennan, Z Zevallos, W Binney Australasian marketing journal 19 (3), 203-211, 2011	44	2011
Why validation is important: an example using the NEP scales. L Brennan, W Binney, T Aleti, L Parker Market & Social Research 22 (2), 2014	36	2014
Conceptualizing usage in voting behavior for political marketing: an application of consumer behavior T Winchester, J Hall, W Binney Journal of Political Marketing 15 (2-3), 259-284, 2016	32	2016
Consumer reactions to corporate social responsibility (CSR) in Thailand: The moderating effect of competitive positioning P Srinaruewan, W Binney, C Higgins Asia Pacific Journal of Marketing and Logistics 27 (4), 628-652, 2015	30*	2015
Strategic marketing of educational institutions HT Huang, W Binney, AM Hede ANZMAC 2010: Doing more with less: Proceedings of the 2010 Australian and …, 2010	30	2010
Young adults and politics: Investigating factors influencing voter decision making TM Winchester, W Binney, J Hall Journal of Nonprofit & Public Sector Marketing 26 (3), 226-257, 2014	29	2014
Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective TM Winchester, J Hall, W Binney Australasian marketing journal 22 (2), 144-154, 2014	29	2014
The raising of corporate sponsorship: A behavioral study L Brennan, W Binney, E Brady Journal of nonprofit & public sector marketing 24 (3), 222-237, 2012	29	2012
Developing better public policy to motivate responsible environmental behavior–an examination of managers' attitudes and perceptions towards controlling introduced species MJ Polonsky, W Binney, J Hall Journal of nonprofit & public sector marketing 12 (1), 93-107, 2004	25	2004
Is it green marketing, greenwash or hogwash? We need to know if we want to change things L Brennan, W Binney	24	2008
How do rural students choose their higher education institutions? Two regional Australian cases W Binney, C Martin Journal of Institutional Research in Australasia 6, 74-80, 1997	23	1997

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