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Laurel Aynne Cook
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Broken halos and shattered horns: Overcoming the biasing effects of prior expectations through objective information disclosure
S Burton, LA Cook, E Howlett, CL Newman
Journal of the Academy of Marketing Science 43, 240-256, 2015
1172015
Conceptualizing the multiple dimensions of consumer financial vulnerability
GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ...
Journal of Business Research 100, 421-430, 2019
1132019
Intercollegiate social media education ecosystem
AK Abney, LA Cook, AK Fox, J Stevens
Journal of Marketing Education 41 (3), 254-269, 2019
492019
Effects of perceived scarcity on financial decision making
LA Cook, R Sadeghein
Journal of Public Policy & Marketing 37 (1), 68-87, 2018
482018
Product knowledge and information processing of organic foods
JV Stanton, LA Cook
Journal of Consumer Marketing 36 (1), 240-252, 2019
472019
Consumer perceptions of genetically modified foods: a mixed-method approach
S Lefebvre, LA Cook, MA Griffiths
Journal of Consumer Marketing 36 (1), 113-123, 2019
472019
Health risk factors and their effect on consumers' use of nutrition facts panels
LA Cook, S Burton, E Howlett
Journal of Consumer Affairs 45 (3), 516-527, 2011
232011
Health Belief Model and healthy consumption: Toward an integrated model
LA Cook
Journal of food products marketing 24 (1), 22-38, 2018
142018
Making inconsistent worlds: a conceptual framework for co-competition
JL Hiler, LA Cook, WM Northington
Journal of Consumer Marketing 35 (3), 254-263, 2018
122018
Sharenting in an evolving digital world: Increasing online connection and consumer vulnerability
LL Ong, AK Fox, LA Cook, C Bessant, P Gan, MG Hoy, E Nottingham, ...
Journal of Consumer Affairs 56 (3), 1106-1126, 2022
112022
Leaner Choices? The potential influence of the inclusion of nutrition facts panels on consumer evaluations and choices of ground beef products
LA Cook, S Burton, E Howlett
Journal of Public Policy & Marketing 32 (1), 97-115, 2013
112013
Reducing referral leakage: an analysis of health-care referrals in a service ecosystem
GE O’Connor, LA Cook
Journal of Services Marketing 34 (4), 513-528, 2020
92020
Willing to pay for a better brand: Consumer responses to CSR performance scores
LA Cook, RJ Smith, Y Jin
American Marketing Association Proceedings 23, 262-263, 2012
62012
Nutrition labeling in the United States and the role of consumer processing, message structure, and moderating conditions
JC Andrews, S Burton, LA Cook
Oxford Research Encyclopedia in Communication, 2017
52017
Why do we twitch? Vicarious consumption in video-game livestreaming
H Kohls, JL Hiler, LA Cook
Journal of Consumer Marketing 40 (6), 639-650, 2023
42023
Consumer effort in service encounters: the overlooked impact of surface acting
LA Cook, MP Fitzgerald, R Sadeghein
Journal of Services Marketing 36 (2), 297-309, 2022
32022
Pluralist Masculinity: New Sexuals in Male Marketing
MA Griffiths, S Lefebvre, LA Cook, CD James
22016
Growing the" Certified''Food Market: An Analysis of How Information Flows Influence Consumer Understanding of Ethical Food Choices
JV Stanton, LA Cook
Journal of Macromarketing 33 (4), 395-395, 2013
12013
Putting the “us” in trust: The role of consumer collaboration in online communication
LA Cook
Robert Mittelstaedt doctoral symposium proceedings, 193, 2013
12013
Macromarketing Conference
JV Stanton, LA Cook
Journal of Macromarketing 33 (4), 395-409, 2013
12013
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Articles 1–20