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Professor Dr Rosidah Musa
Professor Dr Rosidah Musa
Universiti Teknologi MARA, Shah Alam, Malaysia
Verified email at salam.uitm.edu.my
Title
Cited by
Cited by
Year
The impact of social media content marketing (SMCM) towards brand health
NS Ahmad, R Musa, MHM Harun
Procedia Economics and Finance 37, 331-336, 2016
2332016
Assessing consumers’ perception, knowledge and religiosity on Malaysia's halal food products
M Said, F Hassan, R Musa, NA Rahman
Procedia-Social and Behavioral Sciences 130, 120-128, 2014
2102014
Bridging Islamic financial literacy and halal literacy: the way forward in halal ecosystem
PM Antara, R Musa, F Hassan
Procedia Economics and Finance 37, 196-202, 2016
2032016
Celebrity entrepreneur endorsement and advertising effectiveness
M Muda, R Musa, RN Mohamed, H Borhan
Procedia-Social and Behavioral Sciences 130, 11-20, 2014
1652014
Determinants of attitude towards Islamic financing among halal-certified micro and SMEs: A preliminary investigation
MA Jaffar, R Musa
Procedia-Social and Behavioral Sciences 130, 135-144, 2014
1402014
Factors influencing attitude towards halal cosmetic among young adult Urban Muslim women: A focus group analysis
R Musa
Procedia-Social and Behavioral Sciences 130, 129-134, 2014
1382014
The effect of trust and information sharing on relationship commitment in supply chain management
Z Abdullah, R Musa
Procedia-Social and Behavioral Sciences 130, 266-272, 2014
1012014
Determinants of attitude and intention towards Islamic financing adoption among non-users
MA Jaffar, R Musa
Procedia Economics and Finance 37, 227-233, 2016
822016
Measuring service quality in retail loyalty programmes (LPSQual): Implications for retailers' retention strategies
NA Omar, R Musa
International Journal of Retail & Distribution Management, 2011
752011
Breaking through the clutter in media environment: how do celebrities help?
M Muda, R Musa, L Putit
Procedia-social and behavioral sciences 42, 374-382, 2012
742012
The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation Paradigm Framework: an Initial Assessment in a'Relationship-Rich’Consumption …
R Musa, J Pallister, M Robson
ACR North American Advances, 2005
692005
The effects of green image of retailers on shopping value and store loyalty
JM Yusof, R Musa, SA Rahman
Procedia-social and behavioral sciences 50, 710-721, 2012
682012
Program Benefits, Satisfaction and Loyalty in Retail Loyalty Program: Exploring the Roles of Program Trust and Program Commitment.
NA Omar, CAC Wel, R Musa, MA Nazri
IUP Journal of Marketing Management 9 (4), 2010
662010
Program perceived value and program satisfaction influences on store loyalty.
NA Omar, R Musa, MA Nazri
Gadjah Mada International Journal of Business 9 (3), 2007
582007
Corporate customers’ adoption of Internet banking: case of Klang Valley business firm in Malaysia
SS Alam, R Musa, F Hassan
International Journal of Business and Management 4 (4), 13-21, 2009
572009
Unleashing the effect of store atmospherics on hedonic experience and store loyalty
NS Muhammad, R Musa, NS Ali
Procedia-Social and Behavioral Sciences 130, 469-478, 2014
552014
Celebrity endorsement in advertising: A double-edged sword
M Muda, R Musa, L Putit
Journal of Asian behavioural studies 2 (3), 21-32, 2017
412017
„A Proposed Conceptual Framework Of Satisfaction—Attitudinal Loyalty—Behavioural Loyalty Chain: Exploring The Moderating Effect Of Trust”
R Musa
ANZMAC 2005 Conference: Relationship Marketing (Consumer), 44-51, 2005
372005
The antecedents of brand experience within the national automotive industry
WNM Nadzri, R Musa, M Muda, F Hassan
Procedia Economics and Finance 37, 317-323, 2016
322016
University quality and emotional attachment of undergraduate students in a private higher education in Malaysia: The mediating role of total experience
AH Abdullah, S Wasiuzzaman, R Musa
International Journal of Social Economics 42 (7), 644-665, 2015
322015
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