Professor Dr Rosidah Musa
Professor Dr Rosidah Musa
Universiti Teknologi MARA, Shah Alam, Malaysia
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Cited by
Cited by
The impact of social media content marketing (SMCM) towards brand health
NS Ahmad, R Musa, MHM Harun
Procedia Economics and Finance 37, 331-336, 2016
Assessing consumers’ perception, knowledge and religiosity on Malaysia's halal food products
M Said, F Hassan, R Musa, NA Rahman
Procedia-Social and Behavioral Sciences 130, 120-128, 2014
Bridging Islamic financial literacy and halal literacy: the way forward in halal ecosystem
PM Antara, R Musa, F Hassan
Procedia Economics and Finance 37, 196-202, 2016
Celebrity entrepreneur endorsement and advertising effectiveness
M Muda, R Musa, RN Mohamed, H Borhan
Procedia-Social and Behavioral Sciences 130, 11-20, 2014
Determinants of attitude towards Islamic financing among halal-certified micro and SMEs: A preliminary investigation
MA Jaffar, R Musa
Procedia-Social and Behavioral Sciences 130, 135-144, 2014
Factors influencing attitude towards halal cosmetic among young adult Urban Muslim women: A focus group analysis
R Musa
Procedia-Social and Behavioral Sciences 130, 129-134, 2014
The effect of trust and information sharing on relationship commitment in supply chain management
Z Abdullah, R Musa
Procedia-Social and Behavioral Sciences 130, 266-272, 2014
Determinants of attitude and intention towards Islamic financing adoption among non-users
MA Jaffar, R Musa
Procedia Economics and Finance 37, 227-233, 2016
Measuring service quality in retail loyalty programmes (LPSQual): Implications for retailers' retention strategies
NA Omar, R Musa
International Journal of Retail & Distribution Management, 2011
Breaking through the clutter in media environment: how do celebrities help?
M Muda, R Musa, L Putit
Procedia-social and behavioral sciences 42, 374-382, 2012
The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation Paradigm Framework: an Initial Assessment in a'Relationship-Rich’Consumption …
R Musa, J Pallister, M Robson
ACR North American Advances, 2005
The effects of green image of retailers on shopping value and store loyalty
JM Yusof, R Musa, SA Rahman
Procedia-social and behavioral sciences 50, 710-721, 2012
Program Benefits, Satisfaction and Loyalty in Retail Loyalty Program: Exploring the Roles of Program Trust and Program Commitment.
NA Omar, CAC Wel, R Musa, MA Nazri
IUP Journal of Marketing Management 9 (4), 2010
Program perceived value and program satisfaction influences on store loyalty.
NA Omar, R Musa, MA Nazri
Gadjah Mada International Journal of Business 9 (3), 2007
Corporate customers’ adoption of Internet banking: case of Klang Valley business firm in Malaysia
SS Alam, R Musa, F Hassan
International Journal of Business and Management 4 (4), 13-21, 2009
Unleashing the effect of store atmospherics on hedonic experience and store loyalty
NS Muhammad, R Musa, NS Ali
Procedia-Social and Behavioral Sciences 130, 469-478, 2014
Celebrity endorsement in advertising: A double-edged sword
M Muda, R Musa, L Putit
Journal of Asian behavioural studies 2 (3), 21-32, 2017
„A Proposed Conceptual Framework Of Satisfaction—Attitudinal Loyalty—Behavioural Loyalty Chain: Exploring The Moderating Effect Of Trust”
R Musa
ANZMAC 2005 Conference: Relationship Marketing (Consumer), 44-51, 2005
The antecedents of brand experience within the national automotive industry
WNM Nadzri, R Musa, M Muda, F Hassan
Procedia Economics and Finance 37, 317-323, 2016
University quality and emotional attachment of undergraduate students in a private higher education in Malaysia: The mediating role of total experience
AH Abdullah, S Wasiuzzaman, R Musa
International Journal of Social Economics 42 (7), 644-665, 2015
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