| Impact of Job Stress on Job Satisfaction among the Pharmaceutical Sales Representatives M VASAN Research Journal of Pharmacy and Technology 11 (9), 3759-3764, 2018 | 42 | 2018 |
| Impact of promotional marketing using Web 2.0 tools on purchase decision of Gen Z M Vasan Materials Today: Proceedings 81, 273-276, 2023 | 37 | 2023 |
| Attitude of Individual Investors towards Commodity Trading in Disruptive Technological Era R Gopinath, M Vasan, M Sumathy International Journal of Engineering and Advanced Technology 8 (6), 1720-1723, 2019 | 19 | 2019 |
| Moderating Effect of Demographic and Business Characteristics on Performance of Women owned Small Enterprises: Empirical Evidence from India M Vasan Serbian Journal of Management 15 (2), 319-333, 2020 | 18 | 2020 |
| Problems and Prospects of Women Entrepreneurs in India M Vasan Shanlax International Journal of Management 3 (1), 312-315, 2016 | 16 | 2016 |
| Evaluating agripreneurs’ satisfaction: exploring the effect of demographics and emporographics G Yoganandan, AAA Rahman, M Vasan, A Meero Journal of Innovation and Entrepreneurship 11 (2), 1-22, 2022 | 12 | 2022 |
| Customers’ Satisfaction towards Internet Banking of ICICI Bank Limited - A Study in Erode City M Vasan Vidushi 6 (1 &1-2), 13-26, 2015 | 11 | 2015 |
| Consumer Behaviour and Brand Preference of Britannia Biscuits - An Empirical Study with Reference to Salem, Tamil Nadu K Maruthamuthu, K Krishnakumar, M Vasan Indian Journal of Marketing 36 (8), 17-21, 2006 | 11 | 2006 |
| Consumer Shopping Behaviour in Retail Stores - A Case of Salem District M Vasan International Journal of Marketing & Management Research 2 (7), 226-237, 2011 | 10 | 2011 |
| Retail Industry in India - A Review M Vasan Economic Challenger 36 (9), 25-30, 2007 | 10 | 2007 |
| EFFECT OF ENVIRONMENT CONCERN AND HEALTH CONSCIOUSNESS OF CONSUMERS ON PURCHASE INTENTION OF GREEN PRODUCTS: A PATH ANALYTIC APPROACH M Vasan International Journal of Pure and Applied Mathematics 119 (15), 2215-2220, 2018 | 7 | 2018 |
| Effectiveness of word of mouth communication: Receiver perspectives M Vasan 2020 Fourth International Conference on I-SMAC (IoT in Social, Mobile …, 2020 | 5 | 2020 |
| Corporate social responsibility SK Roy, S Roy, R Mubeen, N Brindha, A Abirami, SL Leve, BL Mohanraju, ... EduPedia Publications Pvt. Ltd., 2015 | 5* | 2015 |
| Consumers’ Perception towards Viral Marketing in Erode City M Vasan International Journal of Research & Business Innovation 4 (1), 13-18, 2016 | 4 | 2016 |
| Management of Human Resources in State Transport Undertakings M Vasan Bonfirng, Coimbatore, 2015 | 4 | 2015 |
| Evaluating the quality of scientific research papers in entrepreneurship G Yoganandan, M Vasan Quality & Quantity 56 (5), 3013-3027, 2022 | 3 | 2022 |
| Attitude of Customers towards Branded and Non-Branded Gold Jewellers-A Study M Vasan International Journal of Reviews and Research in Social Science 6 (3), 155-160, 2018 | 3 | 2018 |
| Owners’ Attitude Towards the Performance of Powerloom Sector in Tamilnadu - A Case of Erode District M Vasan Asian Pacific Journal of Research in Business Management 2 (7), 319-338, 2011 | 3 | 2011 |
| An Exploratory Analysis of Corporate Social Responsibility of Domestic Retailers in India M Sumathy, M Vasan, M Sridhar International Journal of Innovative Technology and Exploring Engineering 8 …, 2019 | 2 | 2019 |
| Gold Buyers’ Behaviour M Vasan EduPedia Publications Pvt. Ltd., New Delhi, 2015 | 2 | 2015 |
G YOGANANDANProfessor of Management StudiesVerified email at periyaruniversity.ac.in
