| Dimensions of E-CRM: An Empirical Study on Hotels’ Web Sites NR Ab Hamid, AW Cheng, RM Akhir Journal of Southeast Asian Research 2 (11), 1-15, 2011 | 76 | 2011 |
| A risk perception analysis on the use of electronic payment systems by young adult NR Ab Hamid, AY Cheng Transactions on Information Science and Application 10 (1), 26-35, 2013 | 57* | 2013 |
| Social media: an emerging dimension of marketing communication. NR Ab Hamid, RM Akhir, AY Cheng Journal of Management & Marketing Research 12, 2013 | 56 | 2013 |
| Risk perception of the e-payment systems: a young adult perspective AY Cheng, NRA Hamid, EH Cheng Proceedings of the 10th WSEAS international conference on Artificial …, 2011 | 29 | 2011 |
| Students' interaction in the online learning management systems: A comparative study of undergraduate and postgraduate courses TA Ping, AY Cheng The 24th Asian Association of Open Universities (AAOU) Annual Conference …, 2010 | 28 | 2010 |
| An Exploratory Of Airline E-Ticket Purchasing Intention among Foreign Undergraduates In Malaysia YF Chan, A Yoke-Cheng, D Yousefi Journal of Human and Social Science Research 1 (1), 51-61, 2013 | 12 | 2013 |
| The usability of hotel websites in managing tourist expectations: A customer relationship perspective AY Cheng, NR Ab Hamid International Conference on Sociality and Economics Development, 43-47, 2011 | 12 | 2011 |
| The Role of Fast-Food Websites in Managing Customer Relationships I Ali, AY Cheng, CS Hoong International Journal of e-Education, e-Business, e-Management and e …, 2012 | 10 | 2012 |
| Factors affecting consumer retention on hotels web sites NR Ab Hamid, AW Cheng 6 th WSEAS International Conference on Business Administration, 25-27, 2012 | 7 | 2012 |
| Consumers‟ Perceived Important Features and Dimensions of E-CRM: An Empirical Study on Hotels‟ Web Sites NR Ab Hamid, AY Cheng, M Romiza Proceedings of the 2011 the Proceeding of the 16th International Business …, 2011 | 7 | 2011 |
| The acceptance level of consumers in the klang valley towards electronic retailing AY Cheng, SB Ken Interdisciplinary Journal of Contemporary Research in Business [http://ijcrb …, 2010 | 7 | 2010 |
| Behavior and preferences in browsing the travel and tourism websites AY Cheng, NR Ab Hamid 2011 IEEE Colloquium on Humanities, Science and Engineering, 270-273, 2011 | 6 | 2011 |
| An exploratory study on the Web-based Customer Relationship Management in the Fast-food Industry in Malaysia I Ali, AY Cheng, C Hoong 2nd International Conference on Economics, Business and Management, 22, 71 76, 2011 | 4 | 2011 |
| Factors Influencing Purchase Intention of Korean Skincare Products: Malaysian Gen-Y Females NHB Othman, WC Hoo, AY Cheng WSEAS Transactions on Business and Economics 19 (DOI: 10.37394/23207.2022.19 …, 2022 | 3 | 2022 |
| Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room L Xiaoyan, WC Hoo, TS Teck, K Subramaniam, AY Cheng International Journal of Academic Research in Business and Social Sciences …, 2022 | 2 | 2022 |
| Exploring Research Trends and Themes in Intelligent Transportation Systems in the Last 10 Years (2014–2023) MR Hasrul, MJ Rahman, ARAP Helmy, AY Cheng, M Ahsan International Journal of Environment, Engineering and Education 5 (3), 141-153, 2023 | 1 | 2023 |
| Impact of Search Engine Optimization Dimensions on SME Companies using Online Promotion in Malaysia WC Hoo, CK Loy, AY Cheng, DT Sigar, ZKB Zulkifli, J Jomitol WSEAS Transactions on Business and Economics 20 (DOI: 10.37394/23207.2023.20 …, 2023 | 1 | 2023 |
| Mobile Banking Application (App) Adoption Behaviour Amongst Malaysian Consumers ECY Wen, WC Hoo, A Lee, AY Cheng WSEAS Transactions on Business and Economics 20 (DOI: 10.37394/23207.2023.20 …, 2023 | 1 | 2023 |
| A Study of the Acceptance of Bitcoin in Malaysian Market (Klang Valley). HW Heng, Aw, Y. C. Indian Journal of Science and Technology 11 (47), 2018 | 1 | 2018 |
| Factors Influencing Consumer Behaviour Towards Online Purchase Intention on the Popular Shopping Platforms in Malaysia WC Hoo, AY Cheng, AHH Ng, SMBTSABU BAKAR | | 2024 |
