| Analysis of mediation effect of country-of-origin image on brand equity V Jain, S Bariar International Journal of Business and Data Analytics 1 (1), 89-109, 2019 | 9 | 2019 |
| Social media and its role in brand building S Bariar International Journal of, 2014 | 2 | 2014 |
| Does Your Cause Fit My “Self”? Self-Expansion and Self-Concept in Cause-Related Marketing CM Rodriguez, S Bariar, C Colony | | 2022 |
| Does Your Cause Fit My “Self”? Self-Expansion and Self-Concept in Cause-Related Marketing DCRDS Bariar Journal of Marketing and Consumer Research 85 (ISSN 2422-8451), 86-103, 2022 | | 2022 |
| An Analysis of Private Label Strategy with the Retailer's Perspective S Bariar Journal of Development Research 11 (4), 23-32, 2018 | | 2018 |
| A study to explore the opportunities for Indian IT Products in the international markets S Bariar Research Journal of Science & IT Management-RJSITM 6 (03), 22-34, 2017 | | 2017 |
| CUSTOMER ENGAGEMENT A TOOL FOR SOCIAL MEDIA BRANDING B shalini Research Journal of Social Science and Management 6 (January), 6, 2017 | | 2017 |
| An Investigation of the Factors Influencing Consumer Perception towards Green Brands AVV Shalini Bariar, Vishal Jain Research Journal of Commerce & Behavioural Science 5 (No 5 March(2016)), 13, 2016 | | 2016 |
| A STUDY ON ORGANIZATIONS EMBRACING GREEN MARKETING FOR A SUSTAINABLE ENVIRONMENT WITH REFERENCE TO INDIAN MARKET MA Dr Shalini Bariar International Journal of Scientific and Innovative Research 2015; 3(2): 80 …, 2015 | | 2015 |
| Influence on Brand in Female Consumer behavior in Apparel Purchase S Bariar Research Journal of Commerce and Behavioural Science: Volume: 01, Number: 08 …, 2012 | | 2012 |
| Consumer Perception of premium In-house Apparel Brands S bariar International Journal of Social science and Management 2 (6), 113-122, 2012 | | 2012 |
| Analysis of Mediation Effect of Country-Of-Origin Image on Brand Equity https://www.inderscience.com/mobile/inauthors/index.php?pid=71#sample, 0 | | |
