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MONIKA SHARMA
MONIKA SHARMA
Phd Scholar, Department of Management Studies
Verified email at bm.iitr.ac.in
Title
Cited by
Cited by
Year
Anthropomorphic brand management: An integrated review and research agenda
M Sharma, Z Rahman
Journal of Business Research 149, 463-475, 2022
272022
Exploring the origins of consumer perceived humanness of brands
M Sharma, Z Rahman
2023 AMA Winter Academic Conference 34, 2023
2023
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Articles 1–2