| Exploring the Relationship between Effective Management & Social Equity: A CSR Perspective M Murad, A Bhatti, A Bakar, R Ahmad, AJ Khan Journal of South Asian Studies 10 (1), 103-111, 2022 | 28 | 2022 |
| Role of Web Design, E-Payment and E-Traceability with Mediating Role of Consumer Behavior to Develop Customer Satisfaction for Emerging Bricks and Clicks Business Model Trends … RMS Yaqub, MS Azhar, WUL Hameed, M Murad Review of Education, Administration & Law 5 (2), 123-135, 2022 | 14 | 2022 |
| Pharmaceutical interventions: A solution to stop smoking M Murad, W Hameed, SC Akula, P Singh Pharmacy Practice 20 (2), 1-10, 2022 | 12 | 2022 |
| Regulating Students Behavioral Emotions: The Mediating Role of Intention and Perceived Belief Control M Murad, AA Malik, MI Ullah Review of Applied Management and Social Sciences 5 (3), 423-435, 2022 | 8 | 2022 |
| Predictors of Brand Equity in the Contemporary Markets AJ Khan, F Farooq, A Bakar, M Murad Pakistan Journal of Humanities and Social Sciences 10 (2), 913–925-913–925, 2022 | 6 | 2022 |
| Legal Citizenship: A Study of Employees' Legal Performance in the Microfinance Banking Sector of Pakistan MM Murad, D Fatima, T Riaz, I Naeem TRADITIONAL JOURNAL OF LAW AND SOCIAL SCIENCES 1 (02), 165–180-165–180, 2022 | 4 | 2022 |
| Adoption of digital money (e-wallet) in the post COVID-19 era: The moderating role of low distribution charges and low transit time in impulsive buying: A developing country … Q Wei, W Xiao, RMS Yaqub, M Irfan, M Murad, MZ Yaqub Frontiers in Environmental Science 10, 984316, 2023 | 3 | 2023 |
| Effect of Social Media Influencers, YouTube Marketing and Tourism V-logging on Green Tourism Promotion: Evidence from Pakistan RMS Yaqub, NS Ali, N Ramzan, M Murad Pakistan Journal of Humanities and Social Sciences 10 (4), 1301–1313-1301–1313, 2022 | 3 | 2022 |
| The Responsible Role of Banking Services in Social Equity: A Thematic Analysis in Pakistani Perspective M Murad, S Razzaq Journal of Banking and Social Equity (JBSE) 1 (1), 61-68, 2022 | 3 | 2022 |
| Consumer’s Environmental Knowledge: Green Washing and Brand Hate M Murad, M Ali, M Akhtar Competitive Social Science Research Journal 3 (2), 754-769, 2022 | 3 | 2022 |
| Diabetic Emotional Burden and Post Covid-19 Health Care Services for Diabetic Patient: A New Dimension of Access to Healthcare SC Akula, P Singh, W Ul Hameed, R Talukdar, S Patlolla, M Murad Review of Diabetic Studies 18 (4), 187-196, 2022 | 2 | 2022 |
| Patients satisfaction with pain medication: a study of laboratory medicine S Akula, P Singh, M Murad, WU Hameed Georgian medical news, 2022 | 2 | 2022 |
| Search Online and Purchase Offline: The Role of Instagram Marketing, Consumer Behavior and Webrooming in Building Brand Loyalty RMS Yaqub, SF Gillani, M Murad, NS Ali Review of Applied Management and Social Sciences 5 (3), 291-308, 2022 | 2 | 2022 |
| Nexus between Effective Payment Methods, Low Distribution Charges, Low Transit Time and Online Brand Loyalty: Moderating Role of Effective Management E Fayyaz, M Murad, S Yaqub, MN Sharif Pakistan Journal of Humanities and Social Sciences 10 (2), 849–861-849–861, 2022 | 2 | 2022 |
| Role of Fintech Innovation in Financial Inclusion: Avoiding Vulnerability of Cybercrime and Backwardness R Razzaq, W ul Hameed, M Murad, O Shafique Journal of Tourism, Hospitality, and Services Industries Research (JTHS) 2 …, 2022 | 2 | 2022 |
| The Effect of Science & Technology Park, Market Segregation and Commercialization Support on Female Entrepreneurship in Pakistan M Murad, SB Othman, MAIB Kamarudin JWEE, 40-65, 2024 | 1 | 2024 |
| Handling the Mishandling: The Role of Entrepreneurial Training in Women's Social Equity M Murad, M Madni Journal of Banking and Social Equity (JBSE) 2 (2), 1-12, 2023 | 1 | 2023 |
| Transforming Financial Services: The Impact of FinTech Innovation on the Customer Adoption M Murad, BS Ahmad Journal of Financial Technologies (Fintech), Inclusion and Sustainability 2 …, 2023 | 1 | 2023 |
| Factors Leading Marginalized Transgenders Towards Digital Entrepreneurship in Pakistan M Murad, NAS Rambely Journal of Entrepreneurship and Business Venturing 4 (1), 2024 | | 2024 |
| The Impact of Customer Trust on the Relationship between Religious Values and Adoption of Islamic Banking M MADNI, M Murad, RZ Hafeez, M Shahzad Journal of Banking and Social Equity (JBSE) 2 (1), 73-83, 2023 | | 2023 |
Dr. Rana Muhammad Shahid YaqubAssistant Professor, Marketing, Institute of Business Management and Administrative Sciences,IUBVerified email at iub.edu.pk
