Moderating of SERVQUAL on E-WOM, product quality, and brand image on and E-commerce purchase intention AFP Pradana, S Hasan, AHPK Putra, R Kalla Golden Ratio of Mapping Idea and Literature Format 2 (1), 36-51, 2022 | 20 | 2022 |
Theoretical Implications of Theory Planned Behavior on Purchasing Decisions: A Bibliometric Review M Simanjuntak, AHPK Putra Golden Ratio of Mapping Idea and Literature Format 1 (2), 101-107, 2021 | 18 | 2021 |
Technology acceptance model in supporting the tendency to use applications and impulsive buying on purchase decisions FD Azizah, AN Nur Golden Ratio of Mapping Idea and Literature Format 2 (1), 52-64, 2022 | 13 | 2022 |
Digital-based SME Innovation Development Strategy: Marketing, Entrepreneurship Insight and Knowledge Management DM Mansur Golden Ratio of Mapping Idea and Literature Format 2 (1), 65-84, 2022 | 13 | 2022 |
Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions D Juniansyah, AHPK Putra, H Syahnur, S Hasan, S Nujum Golden Ratio of Mapping Idea and Literature Format 2 (1), 08-35, 2022 | 12 | 2022 |
Theory of planned behaviour in marketing: Cognitive consideration on purchase decision OH Sari Golden Ratio of Mapping Idea and Literature Format 2 (1), 01-07, 2022 | 9 | 2022 |
Technology acceptance model and theory of planed behavior: Mapping literature review AR Banjarnahor Golden Ratio of Mapping Idea and Literature Format 1 (2), 134-168, 2021 | 8 | 2021 |
Determination of Distribution Channel Marketing and Service Innovation Quality in Increasing Consumer Satisfaction YP Amiruddin, B Modding Golden Ratio of Mapping Idea and Literature Format 1 (2), 169-180, 2021 | 7 | 2021 |
Normative consideration on purchase decision S Murtini Golden Ratio of Mapping Idea and Literature Format 1 (2), 108-133, 2021 | 6 | 2021 |
Unlocking the Symphony of Innovation: Weaving Knowledge Management into Organizational Performance AHPK Putra, R Rahmi, M Laisila Golden Ratio of Mapping Idea and Literature Format 3 (2), 76-103, 2023 | 4 | 2023 |
Antecedents and Consequences of Brand Image and Customer Satisfaction on Smartphone Purchase Decisions TM Azis Golden Ratio of Mapping Idea and Literature Format 1 (2), 181-194, 2021 | 3 | 2021 |
Gen-Z Marketing Strategies: Understanding Consumer Preferences and Building Sustainable Relationships KN Salam, AWTF Singkeruang, MF Husni, B Baharuddin, DP AR Golden Ratio of Mapping Idea and Literature Format 4 (1), 53-77, 2024 | 2 | 2024 |
Dynamics of Human Resource Management: Integrating Technology, Sustainability, and Adaptability in the Modern Organizational Landscape RA Nurimansjah Golden Ratio of Mapping Idea and Literature Format 3 (2), 104-123, 2023 | 2 | 2023 |
Optimizing Marketing Management Strategies Through IT Innovation: Big Data Integration for Better Consumer Understanding AHPK Putra, KM Rivera, A Pramukti Golden Ratio of Mapping Idea and Literature Format 3 (1), 71-91, 2023 | 1 | 2023 |
The Application of Blockchain Technology in International Financial Management: Opportunities and Challenges MY Noch Golden Ratio of Mapping Idea and Literature Format 4 (2), 154-166, 2024 | | 2024 |
The Effect of Global Monetary Policy Changes on the Financial Strategy of International Companies MR Rumasukun Golden Ratio of Mapping Idea and Literature Format 4 (2), 167-182, 2024 | | 2024 |
The Impact of Consumer Behavior on Consumer Loyalty N Nurhilalia, Y Saleh Golden Ratio of Mapping Idea and Literature Format 4 (2), 140-153, 2024 | | 2024 |
Digital Transformation and its Implications for Macroeconomic Performance: A Responsive and Adaptive Management Strategy Approach AHPK Putra, KM Rivera Golden Ratio of Mapping Idea and Literature Format 4 (2), 91-110, 2024 | | 2024 |
Building Competitive Advantage Through Information Technology Integration in Marketing and Branding Management Strategies S Mariam Golden Ratio of Mapping Idea and Literature Format 4 (2), 111-139, 2024 | | 2024 |
Developing a Talent Management Model to Foster Product Innovation Through Marketing Strategy Integration DM Mansur Golden Ratio of Mapping Idea and Literature Format 4 (1), 20-32, 2024 | | 2024 |