| Nostalgia and brand attachment: theoretical framework and application in the case of a Tunisian advertising L Lefi, A Gharbi Journal of Business Studies Quarterly 3 (1), 187, 2011 | 36 | 2011 |
| Trust Crisis in Islamic Banking: Empirical Evidence Using Structural Equations Modeling MN Walid Mansour, Leila Lefi Hajlaoui, Fadul Abdulkarim International Journal of Business 21 (1), 157 - 177, 2016 | 19* | 2016 |
| Nostalgia: An Attractive Theme for Marketing Researchers A Lefi Hajlaoui, Leila.& Gharbi International Journal of Marketing Studies 12 (1), 30-38, 2020 | 11* | 2020 |
| Effet de la capacité d’une annonce à évoquer la nostalgie sur l’intention d’achat du produit: un essai de modélisation LL Hajlaoui, A Gharbi La Revue Gestion et Organisation 9 (2), 124-130, 2017 | 1 | 2017 |
| Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities L Lefi, S Sghaier International Review of Management and Marketing 14 (2), 13-22, 2024 | | 2024 |
| Examining the Influence of Nostalgic Versus Informative Advertising on Persuasion Process and Brand Attachment L Lefi, A Gharbi International Journal of Marketing Studies 16 (1), 14-29, 2024 | | 2024 |
| EFFETS DE LA NOSTALGIE SUR L’ATTACHEMENT A LA MARQUE DANS LE CAS D’UNE PUBLICITE TELEVISEE TUNISIENNE L Leila, G Abderrazak | | |
| LE MARKETING TENDANCE OU TENDANCE DU MARKETING? L Leila, G Abderrazak | | |
| EFFECTS OF CHANGING THE ORIGIN LANGUAGE OF NOSTALGIA SCALES: AN EMPIRICAL EXAMINATION LL Hajlaoui, A Gharbi | | |
