Qing Wang
Qing Wang
Professor of Marketing and Innovation, Warwick University
Verified email at wbs.ac.uk
Cited by
Cited by
Innovation in complex products and systems
M Hobday, H Rush, T Joe
Research policy 29 (7-8), 793-804, 2000
Impact of relationship marketing tactics (RMTs) on switchers and stayers in a competitive service industry
LY Peng, Q Wang
Journal of marketing management 22 (1-2), 25-59, 2006
Complexity and the functions of the firm: breadth and depth
Q Wang, N von Tunzelmann
Research policy 29 (7-8), 805-818, 2000
As time goes by: do cold feet follow warm intentions for really new versus incrementally new products?
DL Alexander, JG Lynch Jr, Q Wang
Journal of Marketing Research 45 (3), 307-319, 2008
Capabilities and production theory
N Von Tunzelmann, Q Wang
Structural Change and Economic Dynamics 18 (2), 192-211, 2007
What Are the Effective Strategic Orientations for New Product Success under Different Environments? An Empirical Study of Chinese Businesses
Yan Yang, Qing Wang, Hengyuan Zhu
Journal of Product Innovation Management 29 (2), 166-179, 2012
An evolutionary view of dynamic capabilities
N Von Tunzelmann, Q Wang
Economie Appliquée 56 (3), 33-64, 2003
Are consumers what they consume?-Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
H Zhu, Q Wang, L Yan, G Wu
Journal of Marketing Management 25 (3-4), 295-314, 2009
Consumer generated advertising in blogs
D Mutum, Q Wang
Handbook of research on digital media and advertising: User generated …, 2011
Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals
Q Wang, P Shukla
Psychology & Marketing 30 (4), 295-304, 2013
Factors influencing consumers’ evaluation and adoption intention of really-new products or services: prior knowledge, innovativeness and timing of product evaluation
Q Wang, S Dacko, M Gad
ACR North American Advances, 2008
The R&D‐marketing interface and new product entry strategy
Q Wang, E Montaguti
Marketing intelligence & planning, 2002
R&D/marketing interface in a firm's capability-building process: evidence from pharmaceutical firms
Q Wang
International Journal of Innovation Management 1 (01), 23-52, 1997
On the Building and Maintenance of Strategic alliance Relational Capital
G Bao, Q Wang
R&D Management 3, 2004
An Empirical Research on the Relations Among Entrepreneurs' Social Networks, Resource Capturing and Small Enperprise Growth [J]
Journal of Industrial Engineering and Engineering Management 4, 2007
The exploitation of a multidisciplinary approach in studying the RD47; marketing interface with some empirical evidence
Q Wang
International Journal of Technology Management, 11 3 (4), 369-379, 1996
Handbook of research on digital media and advertising: user generated content consumption
D Mutum, Q Wang, MS Eastin, T Daugherty, M Neal
UK: University of Warwick, 2011
Understanding consumer responses to innovations
Q Wang
Gaining Momentum: Managing the Diffusion of Innovations, 195-213, 2010
Effects of customer beliefs on relationship marketing tactics and customer attitude on switching intention in a competitive service industry
YP Leong, Q Wang
ACR Asia-Pacific Advances, 2006
After the box has been opened: Goal orientation as the driver of new product usage and the moderating effects of product knowledge and perceived newness
Q Wang, D Alexander
ACR North American Advances, 2010
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