| Sponsorship Disclosure of Influencers–A Curse or a Blessing? A Giuffredi-Kähr, A Petrova, L Malär Journal of Interactive Marketing 57 (1), 18-34, 2022 | 25 | 2022 |
| Ad Transparency in Influencer Marketing: A Curse or A Blessing? A Petrova, A Kähr, LA Malär, D Hauert | 1 | 2019 |
| Creepiness in Personalized Online Advertising A Petrova, LA Malär, H Krohmer, WD Hoyer, M Khamitov | | 2020 |
| Creepiness in personalized online marketing: Concept, measurement, and consequences A Petrova, LA Malär, H Krohmer, M Khamitov, WD Hoyer | | 2019 |
| Influencer Marketing: When and Why Does Ad Disclosure Matter? A Petrova, A Kähr, LA Malär, N Stucki | | 2018 |
Lucia MalärUniversität BernVerified email at imu.unibe.ch
