| Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities A Marchand, T Hennig-Thurau Journal of Interactive Marketing 27 (3), 141-157, 2013 | 597 | 2013 |
| Hook vs. hope: How to enhance customer engagement through gamification AB Eisingerich, A Marchand, MP Fritze, L Dong International Journal of Research in Marketing 36 (2), 200-214, 2019 | 234 | 2019 |
| Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success A Marchand, T Hennig-Thurau, C Wiertz International Journal of Research in Marketing 34 (2), 336-354, 2017 | 168 | 2017 |
| Access-based services as substitutes for material possessions: the role of psychological ownership MP Fritze, A Marchand, AB Eisingerich, M Benkenstein Journal of Service Research 23 (3), 368-385, 2020 | 99 | 2020 |
| Can Automated Group Recommender Systems Help Consumers Make Better Choices? T Hennig-Thurau, A Marchand, P Marx Journal of Marketing 76 (5), 89-109, 2012 | 88 | 2012 |
| The relationship between reviewer judgments and motion picture success: re-analysis and extension T Hennig-Thurau, A Marchand, B Hiller Journal of Cultural Economics, 1-35, 2012 | 80 | 2012 |
| Automated product recommendations with preference-based explanations A Marchand, P Marx Journal of retailing 96 (3), 328-343, 2020 | 66 | 2020 |
| The power of an installed base to combat lifecycle decline: The case of video games A Marchand International Journal of Research in Marketing 33 (1), 140-154, 2016 | 63 | 2016 |
| Social media resources and capabilities as strategic determinants of social media performance A Marchand, T Hennig-Thurau, J Flemming International Journal of Research in Marketing 38 (3), 549-571, 2021 | 53 | 2021 |
| When James Bond shows off his Omega: does product placement affect its media host? A Marchand, T Hennig-Thurau, S Best European Journal of Marketing 49 (9/10), 1666-1685, 2015 | 51 | 2015 |
| How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms A Marchand, M Paul, T Hennig-Thurau, G Puchner Journal of Service Research 20 (2), 105-119, 2017 | 24 | 2017 |
| Increasing consumers' understanding of recommender results: a preference-based hybrid algorithm with strong explanatory power P Marx, T Hennig-Thurau, A Marchand Proceedings of the fourth ACM conference on Recommender systems, 297-300, 2010 | 15 | 2010 |
| Social Media Resources as Strategic Determinants of Social Media Marketing Effectiveness A Marchand, T Hennig-Thurau, J Flemming Available at SSRN 3112613, 2019 | 12 | 2019 |
| Joint consumption challenges in groups A Marchand Journal of Consumer Marketing 31 (6/7), 483-493, 2014 | 6 | 2014 |
| Empfehlungssysteme für Gruppen A Marchand, T Hennig-Thurau Entscheidungsunterstutzung fur den gemeinsamen Konsum hedonischer Produkte …, 2011 | 5 | 2011 |
| The finitude of life—How mortality salience affects consumer behavior: A review F Gobrecht, A Marchand Journal of Consumer Behaviour 22 (1), 199-216, 2023 | 4 | 2023 |
| Empfehlungssysteme für Gruppen: Entscheidungsunterstützung für den gemeinsamen Konsum hedonischer Produkte A Marchand BoD–Books on Demand, 2012 | 4 | 2012 |
| Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry A Schöndeling, AB Burmester, A Edeling, A Marchand, M Clement Journal of the Academy of Marketing Science, 1-27, 2023 | 3 | 2023 |
| How to survive in a digital world? A comprehensive analysis of success factors for brick-and-mortar retail stores: an abstract AK Knapp, A Marchand, T Hennig-Thurau Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
| Marketing bei Spielfilmen-Marketing-Mix des ersten Kinostart-Wochenendes A Marchand GRIN Verlag, 2006 | 2 | 2006 |
Thorsten Hennig-ThurauUniversity of MuensterVerified email at wiwi.uni-muenster.de
