Jianan Wu
Cited by
Cited by
Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes
AM Degeratu, A Rangaswamy, J Wu
International Journal of research in Marketing 17 (1), 55-78, 2000
A fuzzy set model of search and consideration with an application to an online market
J Wu, A Rangaswamy
Marketing science 22 (3), 411-434, 2003
User reviews and uncertainty assessment: A two stage model of consumers' willingness-to-pay in online markets
J Wu, Y Wu, J Sun, Z Yang
Decision Support Systems 55 (1), 175-185, 2013
Review popularity and review helpfulness: A model for user review effectiveness
J Wu
Decision Support Systems 97 (May), 2017
The role of online seller reviews and product price on buyers' willingness-to-pay: a risk perspective
J Wu, EAA Gaytán
European Journal of Information Systems 22, 416-433, 2013
A two-stage model of the promotional performance of pure online firms
J Wu, VJ Cook Jr, EC Strong
Information Systems Research 16 (4), 334-351, 2005
How online reviews become helpful: A dynamic perspective
S Lu, J Wu, SL Tseng
Journal of Interactive Marketing 44 (1), 17-28, 2018
The joint spatial representation of multiple variable batteries collected in marketing research
WS DeSarbo, J Wu
Journal of Marketing Research 38 (2), 244-253, 2001
A latent structure factor analytic approach for customer satisfaction measurement
J Wu, WS DeSarbo, PJ Chen, YY Fu
Marketing Letters 17, 221-238, 2006
The Impact of User Review Volume on Consumers' Willingness-to-Pay: A Consumer Uncertainty Perspective.
Y Wu, J Wu
Journal of Interactive Marketing 33 (1), 43-56, 2016
A direct comparative framework of customer satisfaction: an application to internet search engines
J Wu, D Padgett
Journal of Interactive Marketing 18 (2), 32-50, 2004
Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model
J Wu, WS DeSarbo
Applied Stochastic Models in Business and Industry 21 (4‐5), 303-309, 2005
An exploratory study of trade show formation and diversity
J Wu, GL Lilien, A Dasgupta
Journal of business-to-business marketing 15 (4), 397-424, 2008
How well do shopbots represent online markets? A study of shopbots’ vendor coverage strategy
G Allen, J Wu
European Journal of Information Systems 19, 257-272, 2010
Differential effects of online review characteristics on innovators and imitators in new product adoption
Q Su, J Wu
International Journal of Advertising 41 (7), 1338-1357, 2022
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