Mari Suoranta
Mari Suoranta
University of Jyväskylä, School of Business and Economics
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Cited by
Cited by
Mobile banking and consumer behaviour: New insights into the diffusion pattern
M Suoranta, M Mattila
Journal of financial services marketing 8, 354-366, 2004
Adoption of mobile banking in Finland
M Suoranta
Jyväskylä Studies in Business and Economics, 2003
Strategic network marketing in technology SMEs
R Jones, M Suoranta, J Rowley
Journal of Marketing Management 29 (5-6), 671-697, 2013
Entrepreneurial marketing: a comparative study
R Jones, M Suoranta, J Rowley
The Service Industries Journal 33 (7-8), 705-719, 2013
Technology-based services: a study on the drivers and inhibitors of mobile banking
M Suoranta, M Mattila, J Munnukka
International Journal of Management and Decision Making 6 (1), 33-46, 2005
Bricolage in the marketing efforts of a social enterprise
MJ Kannampuzha, M Suoranta
Journal of Research in Marketing and Entrepreneurship 18 (2), 176-196, 2016
Performance Estimation of Networked Business Models: Case Study on a Finnish eHealth Service Project
M Heikkilä, S Solaimani, A Soudunsaari, M Hakanen, L Kuivaniemi, ...
Journal of Business Models,, 2014
A game-based method for teaching entrepreneurship
I Sidhu, C Johnsson, K Singer, M Suoranta
Applied Innovation Review 1 (1), 51-65, 2015
Introducing Berkeley Method of Entrepreneurship-a game-based teaching approach
I Sidhu, K Singer, M Suoranta, C Johnsson
The 74th annual meeting of the Academy of Management. Philadelphia …, 2014
The Berkeley Innovation Index: A Quantitative Approach to Measure, Track and Forecast Innovation Capability Within Individuals and Organizations
A Fred-Ojala, I Sidhu, C Johnsson, M Suoranta
Mobile and Wireless Technology 2018: International Conference on Mobile and …, 2019
On using games for practicing entrepreneurial mindset
C Johnsson, M Suoranta, I Sidhu, K Singer
European conference on innovation and entrepreneurship, 336, 2016
StartCards—A method for early-stage software startups
KK Kemell, A Nguyen-Duc, M Suoranta, P Abrahamsson
Information and Software Technology 160, 107224, 2023
Business model canvas should pay more attention to the software startup team
KK Kemell, A Elonen, M Suoranta, A Nguyen-Duc, J Garbajosa, R Chanin, ...
2020 46th Euromicro Conference on Software Engineering and Advanced …, 2020
Learning in the Context of Entrepreneurial Marketing
K Kulmala, M Suoranta
Frontiers of e-business research, 2005
Entrepreneurial marketing strategy, orientations and networks
R Jones, M Suoranta, C Ball
Handbook of Entrepreneurship and Marketing, 66-83, 2020
Technology-based Service Products–A study on the drivers and inhibitors of mobile banking
M Suoranta, M Mattila, J Munnukka
na, 2003
Impact of COVID-19 on Business Model Innovation at EdTech Startups
Y Ulanova, M Suoranta
RENT, 2021
The startup scratch book–opening the black box of startup education
P Abrahamsson, M Suoranta, S Lahti, KK Kemell
Software Business: 11th International Conference, ICSOB 2020, Karlskrona …, 2021
Opiskelijoiden työelämä-ja yrittäjyystaitojen edistämistä työelämän toimintakulttuuria simuloimalla ja käsitteitä selkeyttämällä
P Patja, V Malin, R Häkkinen, M Suoranta
Työelämäpedagogiikka korkeakoulutuksessa, 2020
Software Business
S Hyrynsalmi, M Suoranta, AN Duc, P Tyrväinen, P Abrahamsson
Proc. 10th Int. Conf., ICSOB, 2019
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