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Navdeep S. Sahni
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Year
Personalization in email marketing: The role of noninformative advertising content
NS Sahni, SC Wheeler, P Chintagunta
Marketing Science 37 (2), 236-258, 2018
2722018
Advertising spillovers: Evidence from online field experiments and implications for returns on advertising
NS Sahni
Journal of Marketing Research 53 (4), 459-478, 2016
206*2016
How do firms make money selling digital goods online?
A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ...
Marketing Letters 25, 331-341, 2014
1872014
Effect of temporal spacing between advertising exposures: evidence from online field experiments
N Sahni
Quantitative Marketing and Economics 13 (3), 203-247, 2015
1512015
Do targeted discount offers serve as advertising? Evidence from 70 field experiments
NS Sahni, D Zou, PK Chintagunta
Management Science 63 (8), 2688-2705, 2017
132*2017
An experimental investigation of the effects of retargeted advertising: The role of frequency and timing
NS Sahni, S Narayanan, K Kalyanam
Journal of Marketing Research 56 (3), 401-418, 2019
1152019
Sponsorship disclosure and consumer deception: Experimental evidence from native advertising in mobile search
NS Sahni, HS Nair
Marketing Science 39 (1), 5-32, 2020
91*2020
Does advertising serve as a signal? Evidence from a field experiment in mobile search
NS Sahni, HS Nair
The Review of Economic Studies 87 (3), 1529-1564, 2020
812020
Are consumers averse to sponsored messages? The role of search advertising in information discovery
NS Sahni, C Zhang
Quantitative Marketing and Economics, 1-52, 2023
20*2023
Advertising as information for ranking e-commerce search listings
J Yang, NS Sahni, HS Nair, X Xiong
Marketing science, 2023
112023
Parallel experimentation on advertising platforms
C Waisman, NS Sahni, HS Nair, X Lin
arXiv preprint arXiv:1903.11198, 2019
11*2019
Sophisticated consumers with inertia: Long-term implications from a large-scale field experiment
KM Miller, NS Sahni, A Strulov-Shlain
Available at SSRN 4065098, 2023
82023
Business Policy Experiments using Fractional Factorial Designs: Consumer Retention on DoorDash
Y Tang, NS Sahni
arXiv preprint arXiv:2311.14698, 2023
2023
Web Appendix to “An Experimental Investigation of the Effects of Retargeted Advertising–the Role of Frequency and Timing”
NS Sahni, S Narayanan, K Kalyanam
2018
Erratum to: Effect of temporal spacing between advertising exposures: Evidence from online field experiments
NS Sahni
Quantitative Marketing and Economics 13, 249-250, 2015
2015
Consumer response to repeated advertising: Evidence from an online field experiment
NS Sahni
The University of Chicago, 2012
2012
Estimating Adoption models using Individual level and Aggregate data
N Sahni
2009
10.6 Spillovers
NS Sahni
Marketing 17, 1, 0
10.2 Econometric Approach
NS Sahni
Marketing 18, 1, 0
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Articles 1–19