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Sook Fern Yeo
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Year
Understanding Customer Satisfaction of Internet Banking: A Case Study In Malacca
GM Ling, YS Fern, LK Boon, TS Huat
Procedia Economics and Finance 37, 80-85, 2016
2252016
The role of food apps servitization on repurchase intention: A study of FoodPanda
SF Yeo, CL Tan, SL Teo, KH Tan
International Journal of Production Economics 234, 108063, 2021
922021
An empirical study on factors affecting organizational commitment among generation X
CS Cheah, VSW Chong, SF Yeo, KW Pee
Procedia-Social and Behavioral Sciences 219, 167-174, 2016
752016
Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry
SF Yeo, CL Tan, A Kumar, KH Tan, JK Wong
Technological Forecasting and Social Change 177, 121551, 2022
732022
Generation Y’s Purchase Intention towards Natural Skincare Products: A PLS-SEM Analysis
L Kah Boon, Y Sook Fern, L Hue Chee
Global Business and Management Research: An International Journal 12 (1), 61-77, 2020
482020
Generation Y’s Purchase Intention towards Natural Skincare Products: A PLS-SEM Analysis
K Boon, SF Yeo, HC Lee
6th International Conference on Science and Social Research, 2019
482019
Monetary and image influences on the purchase decision of private label products in Malaysia
SWL Fong, TP Kian, YS Fern, W Vincent
Journal of Advanced Management Science 3 (4), 2015
442015
Nexus among blockchain visibility, supply chain integration and supply chain performance in the digital transformation era
CL Tan, Z Tei, SF Yeo, KH Lai, A Kumar, L Chung
Industrial Management & Data Systems 123 (1), 229-252, 2023
412023
Effects of Social Media Advertising on Consumers' Online Purchase Intentions
SF Yeo, CL Tan, KB Lim, I Leong, JY Leong
6th International Conference on Science and Social Research, 2019
342019
FACTORS AFFECTING INDIVIDUAL JOB PERFORMANCE
LK Boon, YS Fern, CC Sze, OK Yean
342012
The impact of online consumer review to online hotel booking intention in Malaysia
SWL Fong, TP Kian, YS Fern, SL Quan
International Journal of Supply Chain Management 7 (2), 140-145, 2018
322018
Product Packaging: Impact on Customers’ Purchase Intention
Y Sook Fern, T Cheng Ling, L Kah Boon, K Yong Hwi
International Journal of Business and Society 21 (2), 2020
312020
The effect of celebrity endorser towards customer purchase intention
YS Fern, LK Boon, GM Ling, TS Huat
Advanced Science Letters 21 (6), 2163-2165, 2015
282015
A study on consumer adoption of ride-hailing apps in Malaysia
KB Lim, SF Yeo, ML Goh, JAX Gan
Journal of Fundamental and Applied Sciences 10 (6S), 1132-1142, 2018
272018
A Study of Purchasing Intention of Private Label Brands in Malaysia
YWM Lim Kah Boon, Yeo Sook Fern
Global Business and Management Research: An International Journal 10 (3 …, 2018
24*2018
A study on consumer switching behaviour in telecommunication industry
KB Lim, SF Yeo, ML Goh, WM Koh
Journal of Fundamental and Applied Sciences 10 (6S), 1143-1153, 2018
202018
What are the Attractiveness Aspects that Influence Customer Loyalty to Homestays? A Study in Taiwan
STT Jin, TC Ling, YS Fern
Jurnal Pengurusan (UKM Journal of Management) 48 (2016), 2016
20*2016
The study of customer satisfaction of Shopee customers in Malaysia
KB Lim, YS Fern
International Journal of Entrepreneurship, Business and Creative Economy 1 …, 2021
192021
A review of customer experience quality measurement in Malaysian heritage hotels
PW Choo, CL Tan, SF Yeo
Global Business & Management Research 10 (1), 379-395, 2018
192018
Factors influencing organic food purchase decision: fuzzy DEMATEL approach
SF Yeo, CL Tan, ML Tseng, S Tam, WK San
British Food Journal 124 (12), 4567-4591, 2022
182022
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