Jiyoung Hwang
Jiyoung Hwang
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The role of emotional aspects in younger consumer‐brand relationships
J Hwang, J Kandampully
Journal of Product & Brand Management 21 (2), 98-108, 2012
Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services
J Hwang, MA Griffiths
Journal of Consumer Marketing 34 (2), 132-146, 2017
Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty
J Hwang, L Choi
Journal of Business Research 106, 365-376, 2020
Freedom from ownership: An exploration of access-based consumption
SJ Lawson, MR Gleim, R Perren, J Hwang
Journal of Business Research 69 (8), 2615-2623, 2016
Organic food as self-presentation: The role of psychological motivation in older consumers' purchase intention of organic food
J Hwang
Journal of Retailing and Consumer Services 28, 281-287, 2016
The driving role of consumers’ perceived credence attributes in organic food purchase decisions: A comparison of two groups of consumers
HJ Lee, J Hwang
Food quality and preference 54, 141-151, 2016
Design thinking for innovation: Composition, consequence, and contingency
C Nakata, J Hwang
Journal of business research 118, 117-128, 2020
What drives consumers to certain retailers for organic food purchase: The role of fit for consumers’ retail store preference
J Hwang, JE Chung
Journal of retailing and consumer services 47, 293-306, 2019
Embracing CSR in pro-social relationship marketing program: Understanding driving forces of positive consumer responses
J Hwang, J Kandampully
Journal of Services Marketing 29 (5), 344-353, 2015
The role of prosocial and proactive personality in customer citizenship behaviors
L Choi, J Hwang
Journal of Consumer Marketing 36 (2), 288-305, 2019
Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness
E Cho, J Hwang
International Marketing Review 37 (2), 241-259, 2020
Managing the innovation legitimacy of the sharing economy
J Hwang
International Journal of Quality Innovation 5, 1-21, 2019
Culture Matters: The Role of Long-Term Orientation and Market Orientation in Buyer-Supplier Relationships in a Confucian Culture
J Hwang, JE Chung, B Jin
Asia Pacific Journal of Marketing and Logistics 25 (5), 721-744, 2013
Mechanism of psychological distress-driven smoking addiction behavior
J Hwang, ZS Yun
Journal of Business Research 68 (10), 2189-2197, 2015
Intelligent sensor-based services success: The role of consumer characteristics and information
J Hwang, L Good
European Journal of Marketing 48 (3/4), 406-431, 2014
The effects of packaging design of private brands on consumers' responses
J Hwang, S Kim
Psychology & Marketing 39 (4), 777-796, 2022
The Role of Business Ethics in Management in Small Retailer-Supplier Business Relationships
J Hwang, JE Chung
Journal of Small Business Management, 2016
Effects of Satisfaction and Trust on Long-Term Orientation in Small Apparel Retailer-Supplier Relationship
J Cho, JE Chung, J Hwang
Clothing and Textile Research Journal 33 (2), 83-98, 2015
The Role of Self-Construal and Emotionsin Younger Consumers' Commitment to Luxury Brands
J Hwang, J Kandampully
The Research Journal of the Costume Culture 20 (4), 604-615, 2012
The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study
C Hur, J Hwang, C Yeo
Journal of Brand Management 27, 300-311, 2020
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