Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty E Moriuchi Psychology & Marketing 36 (5), 489-501, 2019 | 258 | 2019 |
Satisfaction trust and loyalty of repeat online consumer within the Japanese online supermarket trade E Moriuchi, I Takahashi Australasian Marketing Journal 24 (2), 146-156, 2016 | 183 | 2016 |
Engagement with chatbots versus augmented reality interactive technology in e-commerce E Moriuchi, VM Landers, D Colton, N Hair Journal of Strategic Marketing 29 (5), 375-389, 2021 | 165 | 2021 |
An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior E Moriuchi Psychology & Marketing 38 (1), 21-42, 2021 | 113 | 2021 |
Social media marketing: Strategies in utilizing consumer-generated content E Moriuchi Business Expert Press, 2019 | 62 | 2019 |
An empirical study of consumers' intention to use biometric facial recognition as a payment method E Moriuchi Psychology & Marketing 38 (10), 1741-1765, 2021 | 49 | 2021 |
The importance of university traditions and rituals in building alumni brand communities and loyalty MC Martin Ph D, E Moriuchi, RM Smith, JD Moeder, C Nichols International Academy of Marketing Studies Journal 19 (3), 107, 2015 | 47 | 2015 |
An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences E Moriuchi, I Takahashi Journal of Business Research 82, 381-390, 2018 | 37 | 2018 |
Is that really an honest online review? The effectiveness of disclaimers in online reviews E Moriuchi Journal of Marketing Theory and Practice 26 (3), 309-327, 2018 | 27 | 2018 |
“Social credit effect” in a sharing economy: A theory of mind and prisoner's dilemma game theory perspective on the two‐way review and rating system E Moriuchi Psychology & Marketing 37 (5), 641-662, 2020 | 23 | 2020 |
The role of perceived value, trust and engagement in the C2C online secondary marketplace E Moriuchi, I Takahashi Journal of business research 148, 76-88, 2022 | 20 | 2022 |
Role of brand names and product types on bicultural consumers’ purchase intentions E Moriuchi, PR Jackson Journal of Consumer Marketing 34 (1), 53-65, 2017 | 20 | 2017 |
Satisfaction trust and loyalty of repeat online consumer within the Japanese online supermarket trade. Australasian Marketing Journal, 24 (2), 146–156 E Moriuchi, I Takahashi | 20 | 2016 |
The sustainability of ohanami cherry blossom festivals as a cultural icon E Moriuchi, M Basil Sustainability 11 (6), 1820, 2019 | 19 | 2019 |
An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagement E Moriuchi, I Takahashi Asia Pacific Journal of Marketing and Logistics 35 (3), 560-581, 2023 | 17 | 2023 |
The impact of country of origin on consumers' pricing judgments in ecommerce settings E Moriuchi International Marketing Review 38 (3), 514-538, 2021 | 17 | 2021 |
Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR E Moriuchi, S Murdy Psychology & Marketing 39 (7), 1302-1321, 2022 | 13 | 2022 |
Cultural aspect of informational and normative influences on purchasing intentions: An eye-tracking approach E Moriuchi Journal of Marketing Theory and Practice 29 (4), 498-517, 2021 | 12 | 2021 |
Young Americans' ethnic identity toward disaster advertising: The effects of disaster location and message types E Moriuchi, C Chung International Journal of Nonprofit and Voluntary Sector Marketing 23 (1), e1596, 2018 | 12 | 2018 |
Attitudes toward star ratings: generational differences among Indian consumers C Chung, E Moriuchi, YB Limbu, P Ganesan Journal of Global Marketing 31 (2), 128-141, 2018 | 11 | 2018 |