| Undervalued or overvalued customers: Capturing total customer engagement value V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns Journal of service research 13 (3), 297-310, 2010 | 1935 | 2010 |
| Estimating risk attitudes using lotteries: A large sample approach B Donkers, B Melenberg, A Van Soest Journal of Risk and uncertainty 22, 165-195, 2001 | 644 | 2001 |
| Sample size requirements for discrete-choice experiments in healthcare: a practical guide EW de Bekker-Grob, B Donkers, MF Jonker, EA Stolk The Patient-Patient-Centered Outcomes Research 8, 373-384, 2015 | 616 | 2015 |
| Predicting customer potential value an application in the insurance industry PC Verhoef, B Donkers Decision support systems 32 (2), 189-199, 2001 | 462 | 2001 |
| The effect of acquisition channels on customer loyalty and cross-buying PC Verhoef, B Donkers Journal of Interactive Marketing 19 (2), 31-43, 2005 | 328 | 2005 |
| Understanding brand and dealer retention in the new car market: The moderating role of brand tier PC Verhoef, F Langerak, B Donkers Journal of retailing 83 (1), 97-113, 2007 | 310 | 2007 |
| Firm size and export intensity: Solving an empirical puzzle E Verwaal, B Donkers Journal of International Business Studies 33, 603-613, 2002 | 284 | 2002 |
| Subjective measures of household preferences and financial decisions B Donkers, A Van Soest Journal of Economic Psychology 20 (6), 613-642, 1999 | 224 | 1999 |
| Labeled versus unlabeled discrete choice experiments in health economics: an application to colorectal cancer screening EW De Bekker‐Grob, L Hol, B Donkers, L Van Dam, JDF Habbema, ... Value in Health 13 (2), 315-323, 2010 | 214 | 2010 |
| Modeling CLV: A test of competing models in the insurance industry B Donkers, PC Verhoef, MG de Jong Quantitative Marketing and Economics 5, 163-190, 2007 | 203 | 2007 |
| Model-based purchase predictions for large assortments BJD Jacobs, B Donkers, D Fok Marketing Science 35 (3), 389-404, 2016 | 163 | 2016 |
| Product Recommendations Based on Latent Purchase Motivations B Jacobs, B Donkers, D Fok Rotterdam, Neth.: ERIM, 2014 | 151 | 2014 |
| Dynamic and competitive effects of direct mailings: A charitable giving application M Van Diepen, B Donkers, PH Franses Journal of Marketing Research 46 (1), 120-133, 2009 | 149 | 2009 |
| Digital platform openness: Drivers, dimensions and outcomes TLJ Broekhuizen, O Emrich, MJ Gijsenberg, M Broekhuis, B Donkers, ... Journal of Business Research 122, 902-914, 2021 | 142 | 2021 |
| Does irritation induced by charitable direct mailings reduce donations? M Van Diepen, B Donkers, PH Franses International journal of research in marketing 26 (3), 180-188, 2009 | 106 | 2009 |
| Methods for exploring and eliciting patient preferences in the medical product lifecycle: a literature review V Soekhai, C Whichello, B Levitan, J Veldwijk, CA Pinto, B Donkers, ... Drug discovery today 24 (7), 1324-1331, 2019 | 101 | 2019 |
| Complexity effects in choice experiment–based models BGC Dellaert, B Donkers, A Van Soest Journal of Marketing Research 49 (3), 424-434, 2012 | 99 | 2012 |
| Preferences for colorectal cancer screening strategies: a discrete choice experiment L Hol, EW de Bekker-Grob, L van Dam, B Donkers, EJ Kuipers, ... British journal of cancer 102 (6), 972-980, 2010 | 93 | 2010 |
| Are healthcare choices predictable? The impact of discrete choice experiment designs and models EW de Bekker-Grob, JD Swait, HT Kassahun, MCJ Bliemer, MF Jonker, ... Value in Health 22 (9), 1050-1062, 2019 | 87 | 2019 |
| Girls’ preferences for HPV vaccination: a discrete choice experiment EW de Bekker-Grob, R Hofman, B Donkers, M van Ballegooijen, ... Vaccine 28 (41), 6692-6697, 2010 | 86 | 2010 |
Benedict DellaertProfessor of Marketing, Erasmus School of Economics, Erasmus University RotterdamVerified email at ese.eur.nl
